What are the responsibilities and job description for the Director of Marketing – North America position at SoSafe?
SoSafe is expanding to North America, and we’re looking for a marketing leader to drive our entry into this market. As our first marketing hire in the US, you’ll build and execute a strategy that drives brand awareness, demand generation, and pipeline growth across the US.
This is a hands-on leadership role where you will set the foundation for scalable, impactful marketing while delivering immediate business results. You will work across digital, events, partnerships, and content, ensuring a cohesive strategy that supports our growth objectives.
Success in this role requires a balance of strategy and execution, leveraging data-driven insights to optimize marketing performance. As the marketing leader in the region, you will play a critical role in shaping SoSafe’s North American presence, with the opportunity to scale the marketing function as the business grows.
Your Mission
Competitive base commission (OTE: $220,000 )
Work/Life balance: flexible hours, 33 vacation days
Wellbeing and Financial support: Open Up, Corporate Discounts
Coming together for moments that matter: annual company off-site, team events, local meet-ups
And the list goes on: Learning & Development Allowance, Tech Equipment, Referral Bonuses
At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioral science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organizations turn their employees into their strongest line of defense.
Backed by leading VCs like Highland Europe and Global Founders Capital, we are rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.
If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you
This is a hands-on leadership role where you will set the foundation for scalable, impactful marketing while delivering immediate business results. You will work across digital, events, partnerships, and content, ensuring a cohesive strategy that supports our growth objectives.
Success in this role requires a balance of strategy and execution, leveraging data-driven insights to optimize marketing performance. As the marketing leader in the region, you will play a critical role in shaping SoSafe’s North American presence, with the opportunity to scale the marketing function as the business grows.
Your Mission
- Establish and implement a strategic marketing plan tailored to the North American market, aligned with global priorities and objectives.
- Drive execution while laying the groundwork for future team growth, acting as a hands-on leader.
- Develop and optimize campaigns to increase brand awareness, generate leads, and accelerate pipeline growth.
- Develop and execute PR strategies to enhance brand reputation and thought leadership in North America.
- Build relationships with media, industry influencers, and partners to secure press coverage and earned media opportunities.
- Support customer marketing programs that foster a community of engaged users and thought leaders.
- Leverage events, content, and partnerships to strengthen market presence.
- Oversee outbound marketing efforts, including email marketing, lead nurturing, and demand generation campaigns.
- Refine audience segmentation and optimize outreach effectiveness through data-driven insights.
- Partner with Sales, Customer Success, and Global Marketing teams to align marketing efforts with business objectives.
- Work closely with global Brand and Communications teams to align on messaging and positioning as well as drive consistent brand initiatives.
- Ensure strong collaboration across teams to drive brand awareness, demand generation, and engagement
- 10 years in marketing in B2B, with a proven track record in driving pipeline growth.
- Strong leadership skills with experience scaling marketing teams and operations.
- Expertise in developing and executing multi-channel campaigns across digital, events, and partner marketing.
- Proven ability to work effectively with cross-functional teams, ensuring alignment and driving collaboration across departments.
- Excellent storytelling, messaging and communication skills
- Experience working with agencies and external partners to drive creative and effective marketing campaigns.
- Willingness to travel domestically and internationally.
Competitive base commission (OTE: $220,000 )
Work/Life balance: flexible hours, 33 vacation days
Wellbeing and Financial support: Open Up, Corporate Discounts
Coming together for moments that matter: annual company off-site, team events, local meet-ups
And the list goes on: Learning & Development Allowance, Tech Equipment, Referral Bonuses
- Perks and Benefits listed above are for full-time employees and can vary slightly by office location. These are just a sample; you’ll learn about more benefits offered during the interview process.
At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest-growing security awareness scale-ups worldwide, we leverage behavioral science and data-driven learning to empower people against cyber threats. Our Human Risk Management approach helps organizations turn their employees into their strongest line of defense.
Backed by leading VCs like Highland Europe and Global Founders Capital, we are rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.
If you thrive in a vibrant, purpose-driven environment that values innovation, diversity, and collaboration, then this is the place for you
