Job Description
The Content Creator will produce authentic, trend-driven content for social media that resonates with our community, particularly on platforms like TikTok, Instagram Reels, and YouTube Shorts. This role requires someone who combines creativity with strategic thinking to produce engaging content that drives growth and engagement on the platform.
Content Creation & Production
- Create and edit short-form content that aligns with brand voice while staying culturally relevant
- React quickly to trends and viral moments with platform-native content
- Film and edit content using platform’s native features and additional editing tools
Content Strategy & Planning
Execute the content calendar while identifying opportunities for reactive contentContribute to content planning with trend forecasting and platform insightsMaintain consistent posting schedule during peak engagement timesTrack and leverage emerging social trends, sounds, and featuresCommunity Building & Engagement
Build authentic relationships with SoulCycle's audience through consistent engagementCoordinate Lives for key brand moments and product launchesMonitor community feedback and engagement metricsCollaborate with influencers and brand ambassadors for content creationPerformance & Reporting
Track key metrics including follower growth, engagement, and reachProvide insights on content performance and community feedbackTest and optimize content based on performance dataContribute to weekly and monthly reporting on strategyHow You'll Be Evaluated
3-6 months :
Establish consistent posting cadence with on-brand contentShow growth in follower count, engagement and viewership metricsSuccessfully react to and capitalize on relevant trendsDevelop efficient content creation and editing workflow6-12 months :
Drive significant growth in account following and engagementBuild a distinctive brand voice and presence on platformsSuccessfully execute major campaign initiativesDemonstrate impact through platform growth metricsQualifications
Independent and creative professional with 3 years of experience in social content strategy for a brand or media company, specializing in conceptualizing, shooting, and editing short-form content.Skilled in writing multi-channel copy, adapting it for each platform while maintaining SoulCycle’s voice.Proficient in photo and video editing software, as well as basic design tools (e.g., Canva, Adobe Creative Suite).Adept at creating high-impact content with minimal assets (e.g., mobile phone, wireless mini mics, ring light, etc.).Pay Transparency : Min $70K - Max $75K
Additional Information
Why Join Us?
Shape SoulCycle's voice on one of the most dynamic social platforms. As our Content Creator, you'll have the opportunity to build our community through creative storytelling and authentic engagement.
Salary : $70,000 - $75,000
