Deputy Director of Marketing

Job Responsibilities

Welcome to South Carolina. The new headquarters of American innovation.

The South Carolina Department of Commerce (S.C. Commerce) is committed to maintaining the state’s long-term competitiveness while building a modern economy — one that is diverse, supporting businesses at every phase of their lifecycle, while allowing people to live and work where they love.

As one of 20 cabinet agencies, S.C. Commerce is the state’s lead economic development agency. Its mission is to create economic opportunities to increase choices for all South Carolinians, which it does by supporting new and existing businesses and partnerships that fuel emerging industries such as life sciences, headquarters, and advanced energy. To drive the state’s advanced energy potential and global impact, S.C. Commerce helped organize the SC Nexus for Advanced Resilient Energy (SC NEXUS), designated as one of 31 federal Technology and Innovation Hubs in 2023. A national leader in foreign direct investment, South Carolina extends its international reach with representation in Europe and Asia, ensuring the state remains a top, global business destination from launch to legacy.

The South Carolina Department of Commerce is looking for an innovative, experienced and adaptive Deputy Director of Marketing to help strategically transform the state’s approach to economic development marketing. Marketing what South Carolina has to offer companies looking to establish operations in the state or expand existing operations is vital to creating opportunities that will benefit the state and the people who live here for years to come.

Responsibilities

• Effectively supervise and direct the marketing staff to proactively execute tasks and produce high quality deliverables in a timely manner that further the agency's mission, vision and goals to enhance economic development.
• Appropriately manage creative processes used by the marketing team to execute timebound requests and projects – ensuring creative planning doesn’t limit or impact project completion.
• Operate autonomously on some efforts or projects, as well as execute some efforts or projects with direction and deliverables determined by the director of marketing and communications or other executive leadership team members.
• Assist with the agency’s phase two paid media campaign for promoting the S.C. Commerce’s recently deployed Launch to Legacy campaign.
• Develop and deploy a yearly cohesive marketing strategy across agency divisions to effectively market global business development, the services after the sale Commerce provides companies and grant opportunities that help communities prepare for economic development.
• Oversee the agency’s website redesign effort ensuring vendor and staff project deliverables are reached by established deadlines.
• Develop and deploy a yearly content review of all marketing collateral process to ensure the use of current data and relevant design concepts.
• Oversee the development and deployment of a yearly website content review process that utilizes division-level assigned content contributors.
• Manage and ensure the maintenance of agency brand standards across all agency marketing efforts.
• Identify, implement, maintain and regularly report on appropriate metrics to measure the success of various marketing efforts.
• Provide oversight and guidance for the development and deployment of a plan to incorporate videos into the agencies marketing and communications efforts.
• Other duties as needed by the Director of Marketing and Communication and executive leadership.
  
  

Minimum And Additional Requirements

Minimum Requirements - A bachelor's degree and relevant program management experience. Prefer a bachelor’s degree in marketing with a minimum of five years’ experience managing and directing marketing campaigns/programs.

Additional Requirements - The Ability To

• Manage all aspects related to the production and implementation of marketing campaigns.
• Monitor campaign progress and evaluate return on investment.
• Conduct general market research of competitor states.
• Manage established marketing budgets with oversight from the director of marketing and communications.
• Write marketing copy and content that is on point with the agency’s brand.
• Oversee the division’s involvement with planning various events and trade shows.
  
  

All candidates must submit at least two examples of marketing campaigns they were directly responsible for overseeing, executing and managing the budget for, as well as information about the success of each campaign. Examples should be no more than three years old.

Additional Comments

The South Carolina Department of Commerce offers an exceptional benefit package for full time and temporary grant positions that include:

• Health, Dental, Vision, Long Term Disability, and Life Insurance for Employee, Spouse and Children.
• 15 days annual (vacation) leave per year.
• 15 days of sick leave per year.
• 13 paid holidays.
• State Retirement Pension and 401K Plans
• Deferred Compensation Programs
• Paid Parental Leave.
• Telecommute options of 1-2 days per week.