Marketing Communications Specialist

JOB SUMMARY

SEU Creative seeks a talented digital marketing marketing specialist to join our innovative, high-energy marketing team. This role requires a creative and data-driven digital marketer with strong skills in CRM management, particularly in Element 451, to drive impactful, engaging campaigns that resonate with prospective students and support our enrollment objectives.

The ideal candidate brings a strong understanding of consumer behavior, a passion for creativity, and a deep commitment to Southeastern University's mission. This role will be integral in creating communication flows, advertising strategies, and data insights to enhance the university's brand and foster a collaborative, fun, and goal-oriented team culture.

The individual in this position must understand the uses of student information within a university setting and work to enhance the quality and utility of the data produced from various systems. Strong technical and interpersonal skills are essential, as well as the ability to think critically and analytically, work independently and handle multiple tasks. The ability to distill and convey findings clearly is critical to the work.

ORGANIZATIONAL RELATIONSHIPS

Reports to: Digital Marketing Manager

Supervisory Responsibility: None

Indirect Supervisory Responsibility:
N/A

ESSENTIAL DUTIES - May include, but is not limited to the following:

Administration of Element 451 Software:

• Administer CRM operations within Element 451, ensuring effective campaign segmentation, automation, and optimization.
• Implement and monitor email marketing campaigns, analyzing metrics for performance improvements.

Email & Text Message Campaign Management & Measurement:

• Oversee build out of student journey communications for ALL student types
• Brainstorm and implement A/B tests and conversion optimization experiments to maximize engagement.
• Regularly review campaign metrics to optimize strategies and meet performance goals.
  Also oversee ongoing text & direct mail campaigns

Collaboration with SEU Creative Teams & University:

• Work collaboratively across marketing and internal university teams to achieve project objectives.
• Participate in brainstorming sessions, contributing ideas to foster a creative and high-impact marketing environment.
Complete additional projects as assigned to support the departments overall goals and initiatives.

ADDITIONAL/NON-ESSENTIAL DUTIES

N/A

All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.

LOCATION

Lakeland Downtown Offices

EDUCATION

Required Education:

Bachelor's in Marketing, Business, or Communications

Preferred Education:

Master's in Marketing, Business, or Communications

LICENSES/CERTIFICATIONS

N/A

EXPERIENCE

Required:

1 Years of related experience

Preferred:

3 Years of related experience

KNOWLEDGE, SKILLS, AND ABILITIES

Required:

• Strong understanding of Christian values, faith-based education, and the ability to effectively communicate the mission and vision of SEU
• Bachelor's degree in marketing, communications, data science, statistics, information technology, business analytics, or a related field (Master's degree preferred).
• Proven experience and understanding of data management and conversion marketing, preferably in an educational or enrollment management context.
• Excellent communication, presentation, and training skills.
• Demonstrated experience working with multiple, diverse database sources by designing, refining, and running complex data queries and producing related reports for targeting.
Ability to work collaboratively with cross-functional teams.

Preferred:

• Proficiency in digital marketing tools/CRM, such as Salesforce, Hubspot, or Element 451
• Proficiency in project management & data tools, such as Asana, Excel, etc.
Understanding of Google Analytics & campaign management

WORK ENVIRONMENT

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment.

• This position is considered non-essential for the purposes of Emergency Response.

Physical Requirements:

Must be able to sit and operate a computer for extended periods.

Travel:

None

Schedule:

Regularly Monday to Friday, 9-5 PM with occasional evenings and weekends based on project deadlines and events.

TRAINING

All new hires and employees transferring into a new position will have a 90-day probationary period within which to learn the functions of the job and to be evaluated. Following the probationary period, the employee can transition to regular status, have the probationary period extended in order to receive more training, or employment can be terminated. Required compliance training is as follows:

FERPA, safety training as assigned.

Other job-specific training, as assigned:

• Asana
• Element 451
• Hubspot
• J1 Comm

SAFETY

• SEU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment.
• Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management.
• Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident.
Emergency Employees report for or must remain at work in emergency situations. Dismissal or closure announcements do not apply to this position, unless instructed otherwise by your direct supervisor or a member of the Leadership Team.

SCREENING

All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the Universitys insurance carrier in order to meet the requirements of the position.

DISCLAIMER

SEU is an at-will employer. This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The employer retains the right to change or assign other duties to this position.

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.

SEU is committed to providing a workplace that is free from unlawful discrimination and harassment. All forms of discrimination against or harassment of a person because of his or her identification within a protected category are strictly prohibited and will not be tolerated. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students.

Southeastern University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. The equal opportunity policy will apply in University programs and activities, and all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms, conditions and privileges of employment. All employees of Southeastern University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.