What are the responsibilities and job description for the Marketing Coordinator position at Southern Coast Spine and Pain Specialists?
Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will play a pivotal role in developing and implementing marketing strategies that enhance our brand presence and drive engagement across various channels. This position requires a blend of creativity and analytical skills, making it essential for the candidate to be proficient in both digital and traditional marketing techniques.
Responsibilities
- Develop and execute marketing campaigns across multiple platforms, including social media, print advertising, and email marketing.
- Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
- Utilize SEO best practices to optimize website content and improve search engine rankings.
- Analyze campaign performance using analytics tools to measure effectiveness and recommend improvements.
- Collaborate with the sales team to create promotional materials that support sales initiatives.
- Manage social media accounts by creating engaging content, monitoring interactions, and analyzing performance metrics.
- Assist in the design of marketing materials using Adobe Creative Suite to ensure brand consistency.
- Maintain the company website using WordPress, ensuring content is up-to-date and relevant.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Proven experience in marketing coordination or similar role is a plus.
- Strong understanding of SEO principles and analytics tools (e.g., Google Analytics).
- Familiarity with social media marketing strategies and platforms.
- Experience with print advertising campaigns is advantageous.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating visual content.
- Knowledge of WordPress for website management is desirable.
- Excellent communication skills with the ability to work collaboratively in a team environment.
- Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.
Join us as we strive to elevate our brand through innovative marketing strategies!
Job Type: Full-time
Pay: $46,391.00 - $49,357.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Day shift
- Monday to Friday
Work Location: In person
Salary : $46,391 - $49,357
