What are the responsibilities and job description for the Beer Activation Specialist position at Southern Glazer’s Beverage Company?
Beer Activation Specialist
Company Overview:
Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience.
We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.
Position Summary:
This position specializes in Space Management and is responsible to ensure our brands are well represented and that our promotional activities drive customer engagement and sales growth.
This position specializes in Space Management and is responsible to ensure our brands are well represented and that our promotional activities drive customer engagement and sales growth.
Daily/Position Responsibilities (Other duties may be assigned):
- Promote brand opportunities in collaboration with the VP/GM to analyze pricing, analyze market conditions and evaluate opportunities for brand activation programs and take appropriate actions needed to attain market sales goals
- Develop marketing strategies that utilize space management diagrams and outlines to drive customer engagement and promote sales growth while maintaining Southern Glazer’s Beverage Company products at retail locations
- Identify ways to use space more efficiently, understanding of pack out displays and adapting it to strategies that meet current and future needs
- Implement the strategies to enhance the three basic elements of space management through space planning, space utilization, and space optimization for product promotions
- Ability to develop and maintain strong working relationships with customers, suppliers, sales reps and merchandisers to include coordination of multiple departments
- Performs other duties as assigned
Education/Experience:
- Associate’s degree or equivalent work experience
- Minimum 2 years of sales experience in the beverage alcohol industry preferred
- Previous knowledge of the alcohol industry (bartender, wait staff, liquor store) a plus
- Tips Certified with ability to obtain a RI Sales License
- Cicerone Certification Preferred
Skills/Requirements:
- Must be 21 years of age
- Must have a valid driver license, vehicle and a responsible Motor Vehicle Record
- Must live in the same state as the assigned territory
- Ability to work full time flexible hours that may include early mornings and weekends as required
- Experience with Microsoft Word, Excel, PowerPoint is required
- Requires professional presentation and communication skills, both written and verbal
- Strong Analytical, Critical-thinking, and Problem-solving skills
- Proven organizational and time-management skills
- Creative and out-going
What We Offer:
Southern Glazer’s Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives—at work, and on the road.
Eligibility for the following benefits depends on employment status.
- Competitive compensation package
- Harvard Pilgrim Medical insurance
- Guardian Dental insurance
- VSP vision insurance
- Hyatt Legal Plans
- Generous Paid Time Off
- Paid Holidays
- Company paid Long Term Disability
- Company paid Life Insurance
- Confidential Employee Assistance Program
- Supplemental Insurance options
- Medicare Specialist for retirement planning
- 100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement
Southern Glazer's Beverage Company, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.