What are the responsibilities and job description for the Director, Marketing and Communications position at Southern Illinois Hospital Services Inc.?
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Position Summary
- Responsible for planning and implementing sales, promotion, advertising strategies and programs to meet the marketing and communication goals of the system.
Education
- Bachelor’s degree in Business Administration or related field
Licenses and Certification
- N/A
Experience and Skills
- Technical Experience: 5 years in Marketing and Media Relations
- Supervisory Experience: 3 years
Role Specific Responsibilities
- Develops marketing plan to support initiatives including the allocation of fiscal and human resources.
- Monitors the implementation of staff members’ marketing plans.
- Performs specific marketing initiatives including market research studies.
- Recognizes opportunities for new marketing initiatives.
- Seizes sales opportunities and relationship opportunities that are beneficial to SIH among the medical and greater community.
- Is key interface person with media vendors and advertising agencies of choice.
- Directs, develops and implements all marketing and public relations strategies for the organization
- Creates annual marketing plans to achieve the strategic growth objectives of SIH.
- Oversees publication vehicles used to communicate with internal and external audiences including physicians, employees, businesses and community members.
- Conducts market research to identify current market data/trends and recommends appropriate plans.
- Responsible for reports related to marketing activity.
- Develops and monitors marketing budget.
- Plans for and implements strategy optimizing the effectiveness of paid and unpaid media.
- Implements social media and online communications, strategies and tactics.
- Implements CRM (Customer Relationship Management) Strategy.
Compensation (Commensurate with experience):
$102,918.40 - $164,673.60To access our Benefits Guide/Plan Information, please click the link below:
http://www.sih.net/careers/benefits
Salary : $102,918 - $164,674
