What are the responsibilities and job description for the Marketing Specialist position at Southland Credit Union?
Role
The Marketing Specialist will work closely with the Marketing Manager to support social media and digital marketing initiatives. This role provides support to the marketing department by assisting with creative insights and developing marketing content for digital marketing channels. Day-to-day responsibilities include assisting with production schedules, creating content, proofreading content, campaign ideation, events and collaboration with internal groups and external vendors.
Major Duties and Responsibilities
Social media account management. Create engaging text, photo and video content. Measure social engagement and analytics, suggest new ways to attract prospective Membersand engage current followers. Develop a posting schedule, with an emphasis on web traffic and engagement. Stay up-to-date with changes on all social platforms ensuring maximum effectiveness.
Respond to online reviews and feedback. Respond to comments and messages on social media and route communications through the appropriate Credit Union departments.
Ensure creative marketing materials undergo regular review and adhere to brand guidelines.Coordinate special events; monitor planning, schedule and implementation as required for proper execution of each event. Prepare communications and materials related to marketing promotions or campaigns. Make regular visits to branch locations to update marketing materials. Perform other duties as assigned
Knowledge and Skills
Knowledge and Skills:
Experience:Minimum 1 year of marketing-related work experience requiredProficiency in MS Office Knowledge of Adobe Creative Suite preferredPersonal experience with social media channels
Education:High school diploma requiredBA degree in marketing, advertising, communications, journalism or related field preferred
Interpersonal Skills:
Outstanding written and verbal communication skillsGood interpersonal and organizational skillsAble to demonstrate professional work ethic
Other Skills:Able to maintain flexible work schedule to support eventsMust be able to work with highly sensitive information and maintain confidentiality
This Job Description is not a complete statement of all duties and responsibilities comprising this position.
Southland Credit Union is an Equal Opportunity Employer.
Salary Minimum
USD $21.45/Hr.Salary Maximum
USD $32.17/Hr.Salary : $21 - $32
