What are the responsibilities and job description for the Marketing and Communications Specialist position at Southwest Virginia Community College?
Posting Summary
Working Title
Marketing and Communications Specialist
Role Title
PR & Mktg Spec III
Role Code
29093-SW
FLSA
Exempt
Pay Band
04
Position Number
29400007
Agency
Southwest Virginia Community College
Division
Southwest Virginia Community College (Div)
Work Location
Tazewell - 185
Hiring Range
$42,905 to $65,000
Emergency/Essential Personnel
No
EEO Category
B-Professional
Full Time or Part Time
Full Time
Does this position have telework options? -Telework options are subject to change based on business needs-
No
Does this position have a bilingual or multilingual skill requirement or preference?
No
Work Schedule
Monday through Friday, 7:45am to 4:30pm
Some evenings and weekends may be required.
Some evenings and weekends may be required.
Sensitive Position
No
Job Description
Southwest Virginia Community College, as a comprehensive institution of higher education, dedicates its services to area citizens. Believing that each person should be given an opportunity for continuing personal and intellectual development, the College assumes responsibility as a catalyst in the life of the individual and the community. Southwest provides citizens the means for improving skills, expanding knowledge, as well as cultural aesthetic and global awareness, and encouraging economic development and responsible citizenship.
Southwest Virginia Community College seeks an experienced Marketing and Communications Specialist to drive our institutional marketing initiatives and lead-generation efforts for academic and workforce programs. Reporting to the Director of Strategic Communications, this role combines creative expertise with a data-driven strategy to elevate our college’s presence and attract prospective students to our vibrant campus.
Key Responsibilities: The Marketing and Communications Specialist develops and executes comprehensive marketing campaigns across multiple channels, creating compelling content that resonates with prospective students and stakeholders. Working closely with the Director of Strategic Communications, this position plays a vital role in shaping our institution’s narrative and driving enrollment growth.
This position requires a 12-month probationary period for both new hires and transfers.
This is an in-person position, not a remote position.
Special Assignments
May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications
The ideal candidate will demonstrate mastery of digital creative tools, such as Adobe Creative Suite, Affinity software, professional video editing platforms, professional still/video cameras, lighting, and sound equipment. The candidate must have extensive experience in digital advertising and analytical platforms such as Meta Ads Manager and Google Ads and Marketing Platforms. They will leverage their skills to produce engaging content across web, email, social media, short-form video, print, and digital platforms, ensuring all materials align with our brand identity and institutional goals.
This role requires a strategic thinker who can:
- Transform complex institutional messages into compelling, audience-focused content
- Collaborate effectively with the Institutional Advancement team, admissions/recruitment teams, and faculty
- Analyze marketing performance data to optimize campaigns and engagement strategies
- Adapt communication approaches to meet evolving student needs and preferences
- Navigate the unique opportunities of marketing in a close-knit, rural college environment
Additional Considerations
- Experience in a higher education setting
Operation of a State Vehicle
Yes
Supervises Employees
No
Required Travel
Some travel is required.
Posting Detail Information
Posting Number
CLS_3699P
Recruitment Type
General Public - G
Number of Vacancies
1
Position End Date (if temporary)
Job Open Date
03/31/2025
Job Close Date
04/13/2025
Open Until Filled
No
Agency Website
Contact Name
Human Resources
Email
human.resources@sw.edu
Phone Number
276.964.7339
Special Instructions to Applicants
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link:
To be considered for this position, you must complete the full state application. Please visit
To be considered for this position, you must complete the full state application. Please visit
Additional Information
For more information, please see the Opportunity Profile.
Background Check Statement Disclaimer
The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
EEO Statement
The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.
ADA Statement
The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.
E-Verify Statement
VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
Salary : $42,905 - $65,000
