Demo

FL State Manager

Sovereign Brands
Tampa, FL Full Time
POSTED ON 3/29/2025
AVAILABLE BEFORE 4/27/2025

About Us

Sovereign Brands is a family-owned, global wine and spirits company headquartered in Highland Park, IL. Owned and operated by the Berish family and partners, Sovereign Brands brings together first-class producers from the world’s most iconic wine and spirit regions to develop best-in-class brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines that has earned global acclaim for its exquisite taste and striking packaging and is available in more than 100 countries around the world. The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil; Bumbu, an artisanal rum that ranks among the world’s most critically acclaimed rums, and Villon, a rich, spiced French liqueur with aromas of vanilla, chai and toasted oak. The Deacon, a premium blended Scotch Whisky made of Islay and Speyside malts, is Sovereign’s newest launch in collaboration with Pernod Ricard. www.sovereignbrands.com


Position Overview

The State Manager will provide leadership for delivering volume, distribution, merchandising a pricing performance across the state of Florida; both on- and off-premise. The role is responsible for managing wholesaler and major customer relationships, developing and executing sales programming and pricing, managing budgets and marketing programs. This position is remote and will have direct reports.

**Candidates must reside in Southern Florida.**


Primary Responsibilities

  • Collaborate with the Regional Sales Director in the development and execution of annual sales plan and management of the sales budget
  • Manage Company brand portfolio within assigned geography. Ensure proper management of depletions and inventory by SKU to prevent out of stocks and plan for future growth
  • Actively develop and manage relationships with wholesaler personnel
  • Ensure the planning and implementation of sales programming in all markets
  • Ensure the planning and execution of price structures and shelf prices in the market
  • Ensure POS and other marketing assets are utilized in the field with correct programs
  • Participate in the development of program-specific POS
  • Call on and activate Key Accounts in the market under the direction of the Regional Sales Manager
  • Implement creative programs to activate the consumer
  • Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed to standard
  • Travel when appropriate to observe business conditions and to call on key buyers, distributor personnel, and interact and work with Company sales personnel
  • Participate in Company and wholesaler planning and sales meetings

Qualifications & Experience

  • A minimum of 5 years’ experience in the beverage alcohol industry
  • Strong knowledge of wholesale operations and creating share of mind and quota rotation
  • Good knowledge of the art and science of wholesaler programming and pricing
  • Strong interpersonal and leadership skills to direct the Company brands
  • Strong key account negotiation skills
  • Existing relationships with wholesaler management a plus
  • Ability to function effectively in an intimate, entrepreneurial business environment; “self-starter”
  • Objective-oriented, focused, individual who needs little direction or supervision; energy and enthusiasm are critical.
  • Excellent planning and organizational skills
  • Financially responsible and knowledgeable in budget management
  • Proficient in Microsoft suite including Excel, Word, and Power Point
  • Excellent communication skills, particularly verbal, including strong presentation skills
  • Valid driver’s license and ability to drive and travel 4-5 days per week required

Physical Demands

  • Frequently required to stand, walk, and sit
  • Frequently required to travel
  • Frequently required to talk and hear

Salary and How to Apply

Interested candidates: Please email Resume/CV to careers@sovereignbrands.com and please include your salary expectations. Referrals, please include Sovereign Brands employee name

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