What are the responsibilities and job description for the Account Executive position at SPANISH BROADCASTING?
Account Executive Position Summary
Spanish Broadcasting System seeks a motivated and dynamic individual with exceptional creative skills to develop multi-platform solutions sales presentation decks.
Account Executive Essential Duties and Responsibilities
- Maintains relationships and favorable contacts on a regular basis with current and potential advertising accounts.
- Prospects potential advertisers and develops sales strategies to acquire new business.
- Services and maintains existing accounts.
- Familiar with standard sales concepts, practices, and procedures within the sales field.
- Relies on experience and judgment to plan their sales strategy to accomplish assigned budgets.
- Performs a variety of tasks, such as filing, copying and printing, scanning, using the fax, using computer terminal, typewriter, and other word processors, MS PowerPoint, MS Outlook, Integrated Radio System, Tapscan, Arbitron Maximazer, and e-mail.
- Responsible for completing and submitting fully executed Sales contracts on a timely basis to the Local Sales Manager, with all authorized signatures and corresponding approved insertion orders from advertisers. Assures data within insertion order agrees to that of the sales contract,
- Provides a new and revised sales contract for revisions, changes, or cancellations.
- Reviews contract confirmations and assures that the account has been created/input correctly as contracted, and that changes in client data or advertising schedule changes have been updated in the Wide Orbit system. Mails contract confirmation to clients and keeps a copy as support for their records.
- Provides copies of production orders on a timely basis to Copywriting/ Production and Continuity.
- Assures that when necessary, any spots that need to be “made good” are followed up on accordingly and approved by the clients.
- Reviews the “Contract Verification Report” listing all bumped spots and assures each advertiser is being followed up with, so that revenues are not lost.
- Monitors the market stations to keep informed on what advertisers are active in the marketplace and targets those accounts as potential advertisers.
- Works under the general supervision of the Local Sales Manager.
Essential duties and responsibilities are those most important or most frequently performed duties. Employees will be required to perform other job-related duties as required.
Supervisory Responsibilities
- None
Account Executive Minimum Requirements
- An Associate degree or its equivalent with 2-4 years of experience in Media Sales or in a related area with a high volume of sales.
- 1-3 years of media experience preferred
- A wide degree of creativity and latitude is expected
- Excellent organizational skills and discipline, as well as negotiating skills.
- Ability to create advertising proposals and exercise excellent presentation skills.
- Ample knowledge of radio broadcast sales tools, such as Arbitron rating numbers, Maximiser, Wide Orbit, and Tapscan, including the use of formulas in sales proposals and presentations.
- Proficiency in PowerPoint and Excel required
- Creative and strategic thinker
- Strong organizational skills, excellent command of verbal and written communication
- Ability to prioritize and multitask under deadline pressures
- Work well both independently and in a team environment
- Bilingual Spanish/English preferred
- Employment/education will be verified
- Applicants must be currently authorized to work in the United States on a full-time basis
In addition to meeting the minimum qualifications listed above, an individual must be able to perform each of the established essential functions to perform this job successfully.
Physical Requirements
Work involves exerting up to 20 pounds of force occasionally or a negligible amount of force frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Jobs may be defined as sedentary when walking and standing are required only occasionally and all other sedentary criteria are met.
SBS is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
