Demo

Events Marketing Manager

SPECTRAFORCE
Overland Park, KS Contractor
POSTED ON 1/4/2025 CLOSED ON 2/2/2025

What are the responsibilities and job description for the Events Marketing Manager position at SPECTRAFORCE?

Job Title: Virtual Events Marketing Manager

Duration: 12 Months

Location: Overland Park, KS 66251

Pay Rate: $42.99/hr.


Key Responsibilities:

  • Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
  • Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
  • Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, and Paid Media to ensure alignment and successful outcomes.
  • Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
  • Manage the virtual events, webinar calendar, and content calendar logistical planning.
  • Develop content for the event including an outline, PowerPoint presentations, and speaking points.
  • Develop webinar-related social media posts, webpages, emails, and other communication channels.
  • Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
  • Preferred experience with the On24 virtual platform.
  • Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
  • Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.
  • Perform other related duties as assigned.


Qualifications:

  • Bachelor’s degree in marketing, communications, business, or related field or equivalent work experience.
  • 6 years of experience in B2B Marketing.
  • Proven success in managing virtual events and webinars, as well as in-person events.
  • Experience with On24 or other virtual platforms and customer engagement hubs.
  • Strong project management experience, with the ability to effectively manage multiple projects simultaneously.


Additional Skills and Requirements:

  • Knowledge of marketing principles and strategies.
  • Strong written and verbal communication skills to use when developing content.
  • Demonstrated ability to plan and execute marketing campaigns.
  • Exceptional organizational skills and attention to detail.
  • Effective time management abilities and the capacity to meet deadlines.
  • Meticulous attention to detail and strong critical thinking skills.
  • Ability to adapt quickly to various situations and work well in a team environment.
  • Proficiency with Salesforce CRM.


Technology Requirements:

  • Virtual Event Platforms, preferably On24, SFDC, PowerPoint.

Salary : $43

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