Events Marketing Manager

Job Title: Virtual Events Marketing Manager

Duration: 12 Months

Location: Overland Park, KS 66251

Pay Rate: $42.99/hr.

Key Responsibilities:

• Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
• Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
• Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, and Paid Media to ensure alignment and successful outcomes.
• Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
• Manage the virtual events, webinar calendar, and content calendar logistical planning.
• Develop content for the event including an outline, PowerPoint presentations, and speaking points.
• Develop webinar-related social media posts, webpages, emails, and other communication channels.
• Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
• Preferred experience with the On24 virtual platform.
• Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
• Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.
• Perform other related duties as assigned.

Qualifications:

• Bachelor’s degree in marketing, communications, business, or related field or equivalent work experience.
• 6 years of experience in B2B Marketing.
• Proven success in managing virtual events and webinars, as well as in-person events.
• Experience with On24 or other virtual platforms and customer engagement hubs.
• Strong project management experience, with the ability to effectively manage multiple projects simultaneously.

Additional Skills and Requirements:

• Knowledge of marketing principles and strategies.
• Strong written and verbal communication skills to use when developing content.
• Demonstrated ability to plan and execute marketing campaigns.
• Exceptional organizational skills and attention to detail.
• Effective time management abilities and the capacity to meet deadlines.
• Meticulous attention to detail and strong critical thinking skills.
• Ability to adapt quickly to various situations and work well in a team environment.
• Proficiency with Salesforce CRM.

Technology Requirements:

• Virtual Event Platforms, preferably On24, SFDC, PowerPoint.