What are the responsibilities and job description for the Demand Generation MarTech Strategist position at Spectrum Reach?

Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ : CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at

SUMMARY

Support Customer Engagement team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform. Responsible for supporting system integrations, API connections, advanced analytic reporting, along with solutions to best optimize internal resources.

DUTIES & RESPONSIBILITIES

Integrating various marketing technologies, such as CRM systems, email marketing platforms, and analytics software
Researching and recommending new marketing technology products.
Ensuring alignment between marketing technology and overall business goals
Define platform requirements and future vision based on inputs and long-term planning of the core & future business strategy.
Managing and optimizing the marketing technology stack to optimize our current use of each platform
Designing and managing internal workflows and processes by documenting learnings from previous programs
Analyzing data and providing insights to drive marketing strategies and improve campaign performance.
Overseeing project management for MarTech implementations of complex integrations, including bi-directional connections between data vendors, new platforms, enhancements, and other enablement tools that lay the groundwork for our support and Brand Marketing and technology organization.
Serve as a key liaison and partner with cross-functional teams, including IT, MI, Spectrum Enterprise Ops team
Monitoring data quality within marketing technology products
Developing and implementing data-driven marketing strategies
Serving as a product expert for all inhouse martech platforms.
Oversee vendor relationships and collaborate on contractual agreement based on scope of work.

REQUIRED QUALIFICATIONS

MUST have proficiency in marketing automation platforms like Marketing cloud, Pardot, Marketo or Eloqua. (Certifications preferred)

STRONGLY PREFERRED QUALIFICATIONS

Experience with CRM systems such as Salesforce

Understanding and experience with CDP platforms

Data analysis and visualization skills, including tools like Google Analytics, Tableau

Strong analytical and problem-solving abilities

Project management and organizational capabilities

Specific martech skills :

Ability to select, implement, and manage marketing technology platforms

Ability to build integration flows and end to end automations

Proficiency in digital marketing and CRM expertise

Experience in measuring and reporting on the success of demand generation campaigns

PREFERRED QUALIFICATIONS

Fluent in Alteryx and advanced platforms a plus

Good knowledge JavaScript and AMPScript to support personalization efforts

Knowledge of Audience Management, DMP’s and / or CDP’s a plus

Good communication skills along with skills for documentation and scoping, defining, and managing work

Strong independent project management skills

Strong organizational and time management skills

Lead nurturing experience a plus

Expert level knowledge of the customer journey and which conversions work for the various stages of a marketing funnel a plus

Google Analytics proficiency is a plus

UX Design knowledge a plus

Proficiency in Microsoft Office suite, especially Excel.

Ideal candidate has B2B marketing experience specifically with lead generation and email-marketing.

Strong communication and collaboration skills

Ability to prioritize multiple projects and work in a fast paced environment with tight deadlines

Experience and comprehensive understanding of the campaigns leveraging paid media, social media and lead generation.

Demonstrated track record of translating and analyzing data trends and insights into compelling strategies

GENERAL QUALIFICATIONS

Excellent communicator and creative thinker, with an ability to use data to inform all decisions.

Action-oriented and results-focused; loving what you do directly impacts achieving client’s goals and sales goals

Ability to influence without authority across functions and business groups

Creative problem-solver; ability to navigate obstacles and find new solutions

Ability to work with a high level of autonomy, self-directed and motivated

Understanding of Spectrum Reach goals, objectives and cross-functional teams

Experience and comprehensive understanding of the campaigns leveraging paid media, social media, and Lead Generation

Knowledgeable and interested in digital technology and media – ability to understand digital technological features and clearly communicate consumer benefits

Creative writing skills

EDUCATION

Bachelor's Degree in Communications, Marketing, Computer Technology, or related field highly preferred.

JOB EXPERIENCE

Marketing experience with brand management background preferred (3-5 yrs)

Advanced Analytics Experience (2-3 yrs)

Exposure to IT / MarTech (2-3 yrs)

Apply for this job

Receive alerts for other Demand Generation MarTech Strategist job openings

Demand Generation MarTech Strategist

What are the responsibilities and job description for the Demand Generation MarTech Strategist position at Spectrum Reach?

What is the career path for a Demand Generation MarTech Strategist?

Job openings at Spectrum Reach

Not the job you're looking for? Here are some other Demand Generation MarTech Strategist jobs in the Denver, CO area that may be a better fit.

We don't have any other Demand Generation MarTech Strategist jobs in the Denver, CO area right now.

AI Assistant is available now!