Marketing Specialist

SUMMARY

As the Marketing Specialist, you will develop comprehensive marketing plans for the company to raise awareness and generate demand and execute various component activities aligned with the overall strategic marketing direction. This will include metrics and resulting actions on different marketing campaigns, spearheading market research efforts, or coordinating initiatives across various channels.

RESPONSIBILITIES

Build Marketing insights through Analytics:

• Identify market and consumer trends on different cosmetic market segments using multiple information sources and databases (e.g. Mintel, Euromonitor, Gravel, Spate, Google etc.). Analyze and summarize relevant findings
• Identify new market research tools for us to continue staying on top of emerging trends
• Research imports data from multiple sources to identify trends on volumes and prices on different ingredients across multiple global regions. Analyze and summarize findings.
• Conduct extensive research on our competitors' products using different platforms and databases. Evaluate benefits, claims, value proposition, prices and promotional materials. Generate reports summarizing relevant findings.
• Investigate areas of improvement for our products and promotional materials based on all research carried out.
• Create a regular cadence of communication with strategic marketing team on findings

Build Marketing Campaigns with greater international focus: Given strategic plan of us to grow exponentially outside US, understand and focus on targeted international regions. Create visually engaging marketing campaigns including email campaigns to support specific marketing objectives across various channels and customer segments, aligning with the overall strategic marketing plan. Formulate a comprehensive strategy encompassing digital and social media to promote events, product launches, and brand awareness, fostering customer engagement.

Cross-Department Collaboration: Collaborate with multiple departments to facilitate seamless product launches, encompassing presentations, press releases, advertisement development, collateral creation, and coordination with media partners for promotional activities.

Trade Show Planning and Execution: Lead the planning and execution of both global and domestic trade shows, ensuring effective representation of the company's brand and products within budget.

Website Maintenance: Maintain and update the company website, UL Prospector, Sharefile, and other third-party digital platforms, ensuring accurate and up-to-date information for stakeholders. Improve traffic and engagement

Customer Engagement Strategy: Support customer and consumer face-to-face interaction strategies, including organizing meetings and webinars to enhance engagement. Improve non-personal engagement on website and other digital media

Campaign Performance Evaluation: Track campaign performance and ensure generated leads are actioned.

Team Training: Provide training and input to Sales, Strategic Marketing team and related partners on Marketing initiatives and outcomes.

Reporting: Prepare monthly, quarterly, and annual reports related to marketing outcomes, providing insights and recommendations for future strategies and initiatives

QUALIFICATIONS

• Exceptional in Microsoft Office Suite (Word/Excel/PowerPoint)
• Social media platforms
• Mintel, Gravel AI, Euromonitor, etc.
• HubSpot/ Salesforce
• Squarespace/Memberspace
• Canva/Figma
• Adobe Creative Suite (In Design/Illustrator/Photoshop)
• Bachelor’s degree (B.A.) in Marketing or related field with 5 years’ experience
• Chemistry or Biology background is a plus.