TikTok Marketing Specialist

Summary

• We are seeking a creative and data-driven TikTok Social Media Marketing Specialist to join our team. In this role, you will be responsible for creating, managing, and optimizing our TikTok presence to increase brand awareness, engagement, and drive conversions. You will be collaborating with in-house creative teams, sales, customer service, and other marketing specialists to execute campaigns that resonate with our target audience.

Job Duties

• Content Creation: Develop and execute engaging, creative, and on-brand TikTok videos. Ensure the content is aligned with our overall marketing strategy and resonates with our target demographic.
• Trend Monitoring: Stay up to date with TikTok trends, challenges, viral content, and new features to incorporate into campaigns and maximize reach.
• Campaign Strategy: Create and manage TikTok marketing campaigns that increase brand awareness, engagement, and conversions. Analyze metrics and optimize campaigns for maximum impact.
• Community Engagement: Build and foster an active TikTok community by interacting with followers, responding to comments, and participating in relevant conversations.
• Performance Analytics: Track and report on TikTok performance using analytics tools. Use insights to refine content and improve engagement strategies.
• Cross-Channel Integration: Coordinate TikTok strategies with other social media platforms and marketing channels to ensure a consistent brand voice across all touchpoints.

Skills

• Proven experience managing social media campaigns on TikTok, including organic and paid content
• Strong understanding of TikTok trends, music, challenges, and algorithms
• Creative and innovative mindset with a keen eye for compelling video content
• Passion for content creation, and creative ability to shoot and edit content ideas that fits branding
• Proficiency with TikTok analytics and other social media management tools (e.g., Sprout Social, Hootsuite)
• Strong written and verbal communication skills
• Ability to work independently and collaborate with cross-functional teams
• Passion for social media marketing, tech, and digital trends

Requirements

• 0-2 years of proven working experience in social media (e-commerce related)
• Bachelor’s degree in Marketing, Communications, or a related field
• Demonstrable social networking experience and social analytics tools knowledge
• Familiarity with video editing software (e.g., CapCut, Adobe Premiere, Final Cut Pro)
• U.S. work authorization required
• New employees to Spigen Inc, will be required to successfully pass the E-Verify employment verification check. To learn more about E-Verify, including your rights and responsibilities, visit e-verify.gov

Work Hours

• 9 AM – 6 PM
• Monday – Friday

Benefits

• Health Insurance: 100% employer contribution (Medical, Dental, Vision, and Life)
• 401(k): 100% employer match up to 6%
• Monthly Team Budget
• Paid Holidays
• Paid Vacation (PTO): up to 10 days
• Paid Sick Leave: 10 days
• Family Event PTO & Monetary Compensation
• Spigen Day: Half days on Fridays
• Lunch provided
• Employee discount
• etc.