Audience Strategy & Data Operations Manager

Splunk, a Cisco company, is building a safer and more resilient digital world with an end-to-end full stack platform made for a hybrid, multi-cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it's our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem-solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.

Role

Splunk is looking for an Audience Strategy Analyst to join our Marketing Operations team to assist in the utilization and optimization of the team’s tech stack and processes. We are looking for a person who loves data, flourishes with process optimization and thinks critically when it comes to continually improving marketing processes and strategy. You will work closely with teams across the enterprise, ranging from Go-To-Marketing sales, marketing teams and operations teams. You thrive working in a fast-paced environment where priorities and responsibilities shift with the business. Splunk is a fast-growing company with a passion for building the best technology and having fun along the way.

Responsibilities

• Support our external agency and internal teams in building contact lists for email campaigns, outbound call prospecting and event invitations, using dimensions like contact personas and account segments
• Continually look for ways to automate, optimize and simplify campaign execution, from distilling and documenting requirements, coding, output and QC.
• Support data discovery, research, solve and analysis based on the evolving needs of marketing partners.
• Develop and implement segmentation logic that aligns the right communication, at the right time, based on customer behavior, actions, and journey stage
• Present data driven recommendations and strategies to team members and management based on analytic findings, research, and your knowledge of the data available.
• Leverage vendors for database enhancements ensuring marketing and sales have the best data available
• Implement a contact acquisition strategy, data validation and data enrichment plan to drive engagement with our C-level and decision makers segment.
  
  

Requirements

• Proven experience within direct or database marketing functions; in a B2B environment is preferred
• Background using Marketing Automation, CRM and reporting tools
• Well-versed with SQL queries and knowledge of database technologies
• Experience in collaborating successfully with key Sales/Marketing team members
• Solid grasp of modern B2B marketing. Need to have familiarity with concepts such as lead management, demand generation, nurturing, demand waterfalls, martech, deliverability, governance, and all tools listed above
  
  

Nice-to-have Qualifications

We’ve taken special care to separate the must-have qualifications from the nice-to-haves. “Nice-to-have” means just that Nice. To. Have. So, don’t worry if you can’t check off every box. We’re not hiring a list of bullet points–we’re interested in the whole you.

• Direct experience with Marketo, Salesforce, Adobe Real-Time CDP or snowflake
• Possess understanding of Cloud Data Warehouse methodologies, Data Architecture, Data Modeling and Digital Metadata
  
  

Splunk is an Equal Opportunity Employer

Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

Note

Base Pay Range

SF Bay Area, Seattle Metro, and New York City Metro Area

Base Pay Range $132,000.00 - 181,500.00 per year

California (excludes SF Bay Area), Washington (excludes Seattle Metro), Washington DC Metro, and Massachusetts

Base Pay Range $118,800.00 - 163,350.00 per year

All other cities and states excluding California, Washington, Massachusetts, New York City Metro Area and Washington DC Metro Area.

Base Pay Range $105,600.00 - 145,200.00 per year

Splunk provides flexibility and choice in the working arrangement for most roles, including remote and/or in-office roles. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline and for candidates who receive an offer, the base pay will vary based on factors such as work location as set out above, as well as the knowledge, skills and experience of the candidate. In addition to base pay, this role is eligible for incentive compensation and may be eligible for equity or long-term cash awards.

Benefits are an important part of Splunk's Total Rewards package. This role is eligible for a competitive benefits package which includes medical, dental, vision, a 401(k) plan and match, paid time off and much more! Learn more about our next-level benefits at https //splunkbenefits.com.