Senior Marketing Manager, Audience Engagement

Senior Marketing Manager, Audience Engagement Full-timeDo you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.About Informa TechTargetInforma TechTarget (Nasdaq : TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with : Trusted information that shapes the industry and informs investmentIntelligence and advice that guides and influences strategyAdvertising that grows reputation and establishes thought leadershipCustom content that engages and prompts actionIntent and demand generation that more precisely targets and convertsOur organization is committed to sustainability, diversity, wellbeing, and ethical working practices.We are seeking a B2B media marketer to join Informa TechTarget's Audience Development team. Our team's mission is to strategically grow, engage, and retain a targeted audience of business professionals in cybersecurity, enterprise IT, and various vertical industries. By effectively communicating the value of our award-winning content and optimizing its delivery, we aim to strengthen our relationships with the audience, cultivate content consumption habits, and support long-term revenue growth for the company.You will create and manage marketing campaigns and strategies designed to engage and nurture our current audience and support the business's growth. Reporting to the Director of Audience Engagement, you’ll collaborate closely with the Audience Growth & Acquisition team to transform known users into devoted readers and consumers of our authoritative content.Drawing on your experience, you will craft engagement and retention strategies emphasizing content marketing, email campaigns, social media community building, and on-site optimizations. By analyzing audience data and insights, you will develop actionable strategies. Leading a team of two skilled members, you will also play a key role in mentoring and nurturing a growing group of marketing professionals.You'll play a crucial role in : Strategic Campaign Development : Create and execute scalable, insight-driven marketing campaigns across multiple channelsAudience Nurturing : Implement best-in-class strategies for retention, engagement, and churn mitigationContent Marketing : Collaborate with editorial teams to craft compelling content that drives engagement and improves user journeysMulti-Channel Management : Build and optimize campaigns across owned and paid channels, including SEM, email, social, and display advertisingPerformance Analysis : Track, report, and communicate business-critical KPIs and ROI using various data sourcesInnovation : Partner with product development to research and implement new products and improve user experienceTeam Leadership : Guide and develop a team of marketing professionalsMinimum Requirements : 8 years of experience in B2B media or marketingProven track record in developing and executing successful marketing strategiesStrong analytical skills with a data-driven approach to decision-makingExcellent copywriting and verbal communication abilitiesExpertise in SEO, content marketing, and organic social media strategiesHands-on experience with marketing automation and campaign analysisAbility to thrive in a fast-paced environment, balancing strategic and tactical responsibilitiesProficiency with marketing technologies (e.g., ESPs, Google Analytics, CMS)Experience leading a teamBachelor's degree in Marketing, Business, or a related fieldThe salary range for this role is $100K-$130K, depending on experience.This posting will automatically expire on 2 / 21 / 2024.TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race,#J-18808-Ljbffr

Salary : $100,000 - $130,000