What are the responsibilities and job description for the Social Media Manager position at Sporting JAX?
Job Title: Social Media Manager
Club: Sporting Club Jacksonville
Location: Jacksonville, Florida
Position Type: Full-Time
Reports To: Directors of Marketing & Communications
About Sporting Club Jacksonville
Sporting Club Jacksonville is a forward-thinking, community-driven professional soccer organization based in Jacksonville, Florida. We are proud to compete across the USL ecosystem, with teams in the USL Championship, USL Super League, USL League Two, and USL W-League, as well as operating a nationally recognized pro youth soccer academy.
Our mission is to elevate soccer in our community by building a culture that inspires, unites, and Lifts Every Voice in the Jacksonville community through high-level professional competition, youth development, and unforgettable fan experiences. As we grow into one of the most dynamic soccer clubs in the country, we’re looking for a Social Media Manager to help tell our story, energize our fanbase, and grow the Sporting Club Jacksonville brand.
Position Summary
The Social Media Manager will lead all aspects of Sporting Club Jacksonville’s social media strategy, content creation, and digital engagement across all platforms. This role will cover five competitive teams and the academy program, ensuring consistent, high-impact storytelling that resonates with our supporters, partners, and community. You'll be responsible for creating a unified digital presence that reflects the club’s identity, engages current and future fans, and supports organizational goals across marketing, ticketing, partnerships, and community relations.
Key Responsibilities
Strategy & Brand Voice
• Develop and implement a unified social media strategy that reflects Sporting Club Jacksonville’s mission, values, and tone of voice.
• Manage content calendars across Instagram, X (Twitter), Facebook, TikTok, LinkedIn, and YouTube for all club teams and programs.
• Align content with broader marketing, ticketing, and community engagement campaigns.
Content Creation & Management
• Produce, curate, and publish engaging content—written, visual, and video—tailored to each platform.
• Collaborate with creative staff (graphic designers, photographers, videographers) to create high-quality assets.
• Deliver real-time social media coverage of match days, press events, community initiatives, and behind-the-scenes access.
Fan & Community Engagement
• Monitor all platforms for fan engagement, questions, and trends; respond in a timely and brand-appropriate manner.
• Build relationships with fans, supporters' groups, players, and community influencers to grow organic reach.
• Implement social media campaigns that promote fan participation, ticket sales, and club awareness.
Analytics & Reporting
• Track and analyze KPIs including reach, engagement, growth, impressions, and conversions.
• Produce regular reports with actionable insights and recommendations to optimize performance.
• Stay on top of trends, platform changes, and competitor activity to keep the club’s digital presence ahead of the curve.
Collaboration & Support
• Work cross-functionally with marketing, ticketing, partnerships, and technical staff to support department goals.
• Assist in the activation of sponsorship deliverables through branded content and storytelling.
• Maintain consistent branding and messaging across all teams and levels of the club.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- 2–4 years of professional experience managing social media accounts, preferably in sports or entertainment.
- Demonstrated understanding of the sports landscape, particularly soccer and the USL structure.
- Excellent writing and editing skills with the ability to craft platform-specific messaging.
- Proficiency in social media scheduling tools (e.g. Sprout, Hootsuite, Buffer), Canva, and basic photo/video editing tools.
- Familiarity with analytics tools like Meta Insights, X Analytics, TikTok Creator Tools, and Google Analytics.
- Flexibility to work nights, weekends, and travel for matches and events as needed.
Preferred Skills
- Deep passion for soccer and a working knowledge of the USL Championship, Super League, League Two, and W-League.
- Experience capturing live social content (video, photos, stories) during sporting events.
- Creative, proactive, and organized with strong attention to detail.
- Experience with Adobe Suite.
- Positive “can do” approach to work. Collaborative and open to feedback in a fast-paced, evolving environment.
What We Offer
- Competitive salary and benefits.
- Opportunity to work in a high-energy, ambitious, and growing professional soccer environment.
- The chance to shape the digital voice of a club that’s redefining soccer culture in Northeast Florida.
- Access to professional development opportunities within the USL ecosystem.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Club: Sporting Club Jacksonville
Location: Jacksonville, Florida
Position Type: Full-Time
Reports To: Directors of Marketing & Communications
About Sporting Club Jacksonville
Sporting Club Jacksonville is a forward-thinking, community-driven professional soccer organization based in Jacksonville, Florida. We are proud to compete across the USL ecosystem, with teams in the USL Championship, USL Super League, USL League Two, and USL W-League, as well as operating a nationally recognized pro youth soccer academy.
Our mission is to elevate soccer in our community by building a culture that inspires, unites, and Lifts Every Voice in the Jacksonville community through high-level professional competition, youth development, and unforgettable fan experiences. As we grow into one of the most dynamic soccer clubs in the country, we’re looking for a Social Media Manager to help tell our story, energize our fanbase, and grow the Sporting Club Jacksonville brand.
Position Summary
The Social Media Manager will lead all aspects of Sporting Club Jacksonville’s social media strategy, content creation, and digital engagement across all platforms. This role will cover five competitive teams and the academy program, ensuring consistent, high-impact storytelling that resonates with our supporters, partners, and community. You'll be responsible for creating a unified digital presence that reflects the club’s identity, engages current and future fans, and supports organizational goals across marketing, ticketing, partnerships, and community relations.
Key Responsibilities
Strategy & Brand Voice
• Develop and implement a unified social media strategy that reflects Sporting Club Jacksonville’s mission, values, and tone of voice.
• Manage content calendars across Instagram, X (Twitter), Facebook, TikTok, LinkedIn, and YouTube for all club teams and programs.
• Align content with broader marketing, ticketing, and community engagement campaigns.
Content Creation & Management
• Produce, curate, and publish engaging content—written, visual, and video—tailored to each platform.
• Collaborate with creative staff (graphic designers, photographers, videographers) to create high-quality assets.
• Deliver real-time social media coverage of match days, press events, community initiatives, and behind-the-scenes access.
Fan & Community Engagement
• Monitor all platforms for fan engagement, questions, and trends; respond in a timely and brand-appropriate manner.
• Build relationships with fans, supporters' groups, players, and community influencers to grow organic reach.
• Implement social media campaigns that promote fan participation, ticket sales, and club awareness.
Analytics & Reporting
• Track and analyze KPIs including reach, engagement, growth, impressions, and conversions.
• Produce regular reports with actionable insights and recommendations to optimize performance.
• Stay on top of trends, platform changes, and competitor activity to keep the club’s digital presence ahead of the curve.
Collaboration & Support
• Work cross-functionally with marketing, ticketing, partnerships, and technical staff to support department goals.
• Assist in the activation of sponsorship deliverables through branded content and storytelling.
• Maintain consistent branding and messaging across all teams and levels of the club.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- 2–4 years of professional experience managing social media accounts, preferably in sports or entertainment.
- Demonstrated understanding of the sports landscape, particularly soccer and the USL structure.
- Excellent writing and editing skills with the ability to craft platform-specific messaging.
- Proficiency in social media scheduling tools (e.g. Sprout, Hootsuite, Buffer), Canva, and basic photo/video editing tools.
- Familiarity with analytics tools like Meta Insights, X Analytics, TikTok Creator Tools, and Google Analytics.
- Flexibility to work nights, weekends, and travel for matches and events as needed.
Preferred Skills
- Deep passion for soccer and a working knowledge of the USL Championship, Super League, League Two, and W-League.
- Experience capturing live social content (video, photos, stories) during sporting events.
- Creative, proactive, and organized with strong attention to detail.
- Experience with Adobe Suite.
- Positive “can do” approach to work. Collaborative and open to feedback in a fast-paced, evolving environment.
What We Offer
- Competitive salary and benefits.
- Opportunity to work in a high-energy, ambitious, and growing professional soccer environment.
- The chance to shape the digital voice of a club that’s redefining soccer culture in Northeast Florida.
- Access to professional development opportunities within the USL ecosystem.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
