Manager, Club Promotions Marketing

Job Description Summary

The Manager, Club Promotions Marketing plays an integral role for the Sporting Kansas city Marketing department, managing marketing campaigns and digital content for the club's revenue-impacting departments such as Ticketing, Retail, Special Events, and others. This role will work closely with the wider Marketing team to bring the market and promote various products, merchandise, and events.

Job Description

Essential Functions

• Campaign Development and Execution: Consult with stakeholders from revenue-impacting departments from across the club to create and execute marketing campaigns for ticket sales, merchandise, events, etc. Collaborate with creative teams for any promotional assets needed for campaign execution.
• Digital Marketing: Work alongside the club’s digital channel owners to develop digital marketing strategy and calendar. Build and publish all social media, web and paid advertising content for promotional campaigns. Utilize analytics to measure performance and refine strategies for engagement and conversion.
• CRM Marketing: Clear understanding of the customer lifecycle journey and ability to work with consultant group to build and publish journeys for email communications.
• Brand Steward: Ensure all promotional campaigns align with and support the Club’s overall marketing goals, brand voice, and guidelines.
• Event Promotion: Live social coverage of public events and/or first team-related events when applicable. Perform any supporting duties as assigned for first team home matchdays, or remote duties for away matchdays.
  
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3-5 years of related experience, preferably within the sports, entertainment, agency or media industry.
• Strong knowledge of digital marketing, social media platforms, and content creation is required.
• Familiarity with and ability to utilize industry standard marketing technologies such as Sprout, Salesforce Marketing Cloud, Adobe Creative Suite, Google Ad Words, etc., or similar technologies.
• Exceptional project management, organizational, and communication skills. Must be able to professionally and effectively communicate with everyone from professional athletes to Sales executives.
• Collaborative style that works across the organization.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Demonstrates a strong work ethic and positive attitude. Shows reliability and dedication to meeting job requirements.