Director of Ecommerce

Job Title: Director, eCommerce

Sports Research is seeking a highly experienced, results-driven Director of eCommerce to lead and scale our growing digital business across both direct-to-consumer (DTC) and third-party marketplace platforms.

This high-impact role requires a strategic, analytical, and customer-obsessed leader who thrives in a fast-paced, high-growth environment.

Key Responsibilities Include:

• Develop and execute a comprehensive eCommerce roadmap aligned with company growth targets and broader brand objectives.
• Own key performance metrics including online revenue, conversion rate, AOV, CAC, and retention.
• Integrate Sports Research's wellness mission, product science, and storytelling into the digital experience across platforms.
• Lead expansion into international DTC markets and new marketplace channels, ensuring localization, compliance, and operational readiness.
• Drive innovation in digital commerce, including AI-driven personalization, bundling strategies, and emerging tech.

Channel Management

• Oversee all eCommerce platforms: branded websites (Shopify), Amazon, Walmart, and future marketplace/social commerce initiatives.
• Manage listing optimization, promotions, merchandising, and digital shelf performance across platforms.
• Ensure consistent messaging and integration of marketing campaigns across digital channels.

Customer Experience & Site Optimization

• Lead end-to-end site performance, UX/UI enhancements, CRO, and navigation improvements.
• Champion data-driven A/B testing and site personalization strategies.
• Work cross-functionally to align creative, campaign, and merchandising execution with the customer journey.
• Drive product discovery, upsell, cross-sell, and loyalty through the digital storefront.

Operations & Fulfillment Collaboration

• Partner with Supply Chain, Logistics, and Ops teams to streamline order fulfillment, inventory planning, and shipping operations.
• Anticipate scaling challenges and build operational frameworks to support 100% YoY growth.
• Identify and implement systems and software to automate repetitive tasks, improve workflows, and reduce inefficiencies.

Marketing Alignment

• Collaborate with Brand, Communications, and Digital Marketing teams to activate campaigns that drive traffic and sales.
• Work in tandem with the Directors of Digital Marketing and Brand to ensure paid media, affiliate, and email strategies align with eCommerce goals.
• Leverage influencer and PR efforts for DTC growth and launch initiatives.

Analytics & Reporting

• Establish a clear dashboard of eCommerce KPIs and create regular reporting cadences.
• Monitor customer behavior, traffic sources, funnel performance, and LTV to inform site and marketing strategies.
• Lead forecasting, budgeting, and ROI tracking for ecommerce initiatives.
• Use CRM/ESP data to personalize customer journeys and support retention and repeat purchase goals.

Team Leadership

• Build, mentor, and manage a high-performing eCommerce team, including specialists in site management, performance analytics, and marketplace strategy.
• Provide clear direction, training, and written SOPs to streamline roles and responsibilities.
• Foster a collaborative, high-accountability culture that supports cross-functional excellence.

Compliance & Customer Satisfaction

• Ensure compliance with eCommerce-related laws, including privacy, tax, accessibility, and data protection.
• Partner with internal teams to uphold high customer service standards, leveraging feedback loops to improve digital experiences.

7 years of eCommerce experience, with at least 3 years in a leadership role, preferably within the dietary supplements, wellness, beauty, or consumer packaged goods (CPG) space.