Director of Experience: VOCO - The Shelby, Myrtle Beach

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DIRECTOR OF EXPERIENCE

As the Director of Experience (DOE), you'll design and implement programs, events, and meaningful interactions throughout the guest journey, embodying the essence of The Shelby. Through a focus on vibrant hospitality, you’ll bring the Shelby experience, vibe, and culture to life.

You will possess energy, creative prowess, and the ability to execute year-round experiences for guests and the community; by activating physical spaces, creating meaningful collaborations with local artists and adventurers, and documenting the activations at the hotel to share with the world online. In addition, you will be responsible to help execute the guest experience from check-in, stay, and check-out.

ABOUT OUR COMPANY

voco™ The Shelby - Myrtle Beach combines the best of modern elegance and coastal charm. Nestled in the heart of Myrtle Beach, our newly remodeled boutique hotel offers more than just a place to stay—it’s a destination that celebrates the local spirit and beauty of the coast. Each room and suite at The Shelby is designed to offer stunning accommodations, blending comfort and style with a touch of seaside serenity.

https://theshelbymyrtlebeach.zambezimarketing.io/

Springboard Hospitality:

Springboard Hospitality is a premier third-party hotel management company with a 30 year history transforming lifestyle hotels throughout the United States. Springboard team members are a diverse mix of independent innovators, savvy storytellers, adventure-seekers, tech entrepreneurs, free-thinkers and community leaders making waves across one of the most diverse portfolios in the industry.

At every level, the Springboard team is dedicated to going Above & Beyond to deliver hotels that transform people, properties & communities. From memorable moments at the front desk, to thoughtful room touches, to inspired onsite programming, the Springboard team is committed to empowering the traveler’s journey—inviting them to experience the frequency of each hotel’s locale, pushing authentic human connection, exploration, and discovery, while also driving revenue. https://www.springboardhospitality.com/

ESSENTIAL TRAITS FOR THE HEAD OF CULTURE EXPERIENCE:

• People Connector: Passionate about engaging with people, fostering connections, and quickly building relationships. Knowledgeable about Myrtle Beach’s culture and hotspots to offer guests unique local experiences.

• Culturally Aware: Invested in the local art, music, and cultural scene, with strong relationships and collaboration skills to foster connections with local tastemakers and influencers.

• Event Organizer: Skilled in planning and executing a variety of events and activities, balancing relaxation and entertainment. Able to bring team visions to life and engage both guests and locals.

• Organized & Budget-Savvy: Strong budgeting and planning skills, capable of executing events within budget while leveraging partnerships to maximize value.

• Social Media & Content Creation: Experienced in creating engaging, brand-aligned content, with the ability to capture quality images and work with partners to amplify social media presence.

• Team Player: Collaborative, communicative, and willing to assist with both special events and day-to-day operations as needed.

• Brand Ambassador: Knowledgeable about brand identity, ensuring all content aligns with the hotel’s positioning, tone, and style.

  
  

SAMPLE WORK DELIVERABLES

• Bi-Annual Experience/Event Plan and Budget

• Calendar of Events, with new content and programming rolled out monthly

• Creating seasonal group packages in partnership with the sales team

• Social media account support

• Media & influencer tours, and other local promotional appearances

• Monthly and annual activity summary report to include in meetings with ownership

• Production and execution of successful events and guest touchpoints for the property

• Leadership in implementing new, innovative missions: i.e group and wedding packages, merch, artist-in-residence activations, outdoor adventure partnerships, nonprofit collaborations, brand partnerships, connection with local makers

• Curating the daily vibe of the hotel - ensuring that everything from the playlists in the common spaces to the coffee bar are consistently on-brand.

• Collaboration with the onsite restaurant and beach club in programming and creative direction

  
  

PERFORMANCE METRICS

• Completing at least 90% of the approved seasonal experience plan

• Creating innovative content and experience that contribute to winning hotel “best of” awards in Conde Nast, T&L, local rankings, etc

• Staying on budget, or better yet, unlocking revenue (profit) opportunities

• Create events and launch amenities successfully within The Shelby brand guidelines.

• Positive mentions of "experience" in TripAdvisor; Google, Yelp, overall ranking

• Guests from other hotels / the local community gather on a regular basis at the hotel for events, programming, and to eat drink

  
  

JOB REQUIREMENTS

Experience:

• Knowledge of hospitality, travel, social scenes, event planning, social media, branding, art, music, brand development, or joint marketing are all a plus.
  

• Other: Bonus points if you speak additional languages

Skills & Abilities:

• Creativity and vision.

• Strength in hosting and producing events.

• Social media. Photography.

• Exceptional communication skills.

• Ability to multitask and prioritize effectively/remain calm under pressure.

• Creative writing skills - ability to write and create through The Shelby voice.

• Genuine hospitality and warmth.

• Leadership to motivate fellow staff.

• Appreciation for the visual and other arts.

• Organizational skills to set priorities, plan, delegate, and still enjoy events.

• Ability to read, write, speak and understand English.

  
  

Technical Skills:

• Knowledge of or experience with creative platforms such Canva and Notion.

• Knowledge of or experience with social media platforms such as Later, Instagram, Facebook, TikTok, etc.

• Travel required: Occasional for promotion and sales

BENEFITS

Springboard Hospitality offers an empowered working environment that encourages collaboration and flexibility. We offer a superior benefits package to full time employees that includes:

• Competitive Base Salary

• PTO

• Medical, Dental, Vision, Life, Pet Insurance

• 401K

• Bereavement Leave

• Employee Rates at all of Springboard Hospitality’s 35 Hotels

• Monthly Cell Phone Stipend

• Hotel Level Manager Bonus Program

  
  

SPRINGBOARD HOSPITALITY CORE VALUES:

• CONNECTED. We are plugged into people, technology, and the cutting edge of culture.

• INDEPENDENT. We are free thinkers who embrace diversity and advocate for innovation.

• COLLABORATIVE. We are collaborative and believe that the best solutions are found by working together.

• PERSONALIZED. We are devoted to authentic human connection, personalizing our approach to the guests and owners that we serve.

• DYNAMIC. We are analytic thought leaders who harness the power of data to maximize return on investment.

  
  

OLS Hotels & Resorts LLC dba Springboard Hospitality (Springboard) is an equal opportunity employer. Springboard provides equal employment opportunity for all associates and prohibits discrimination based on race, color, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, religious creed (including religious dress and grooming practices), marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, genetic information and characteristics, sexual orientation, gender identity or expression, military or veteran status, or any other basis protected under federal, state, or local laws. Springboard also provides reasonable accommodation for qualified applicants and employees with disabilities or medical conditions in accordance with applicable laws.

QUALIFICATIONS OR SKILLS:

Requirements are representative of minimum levels of knowledge, skills and /or abilities. To perform this job successfully, the employee will possess the abilities or aptitudes to perform each duty proficiently with or without reasonable accommodation.

ESSENTIAL:

• Superb product and branding knowledge
• Understands industry and vision and how to execute successful programming
• Solid background in customer service and hospitality industry
• Strong understanding of event planning

DESIRABLE:

• A minimum of two (2) years in hotel operations and management.
• A minimum of one (1) year in event planning, banquet operations or food and beverage operations
• Experience in independent boutique properties.
• Exceptional verbal and written communication skills.
• Adaptable experience with travel industry reservation systems.
• Adaptable experience with hotel property management systems.
• Strong management and leadership skills.
• Operates with a sense of urgency and discipline.

Springboard is proud EEO/AA employer M/F/D/V. We maintain a drug-free workplace