MARKETING SPECIALIST Job at Springs Valley Bank & Trust Company in Jasper

JOB DESCRIPTION : MARKETING SPECIALIST DEPARTMENT : MarketingLOCATION : Jasper, IndianaCLASSIFICATION : ExemptREPORTS TO : Digital Marketing ManagerSUPERVISES : No supervisory responsibilities JOB SUMMARY : Responsible for demonstrating a high level of competency in the marketing functions of the financial institution. Assists with the development, implementation, and administration of marketing objectives, while championing the Bank's brand image. MAJOR DUTIES & RESPONSIBILITIES : Assists with the development and implementation of marketing strategies to enhance brand awareness, increase market share, and achieve profitability goals.Conducts market research and analyzes customer data to identify trends, opportunities, and strategies for product and service development.Manages content for the bank's website, social media channels, in-lobby displays, and other digital platforms, ensuring consistency and engagement.Assists in the creation of annual marketing plans, including budgeting and resource allocation. Monitors the effectiveness of campaigns and adjusts strategies based on performance metrics.Coordinates the creation, proofing, and distribution of marketing materials for print, digital, and audio campaigns, working with vendors and agencies as needed.Supports the planning and execution of newsletters, press releases, events, sponsorships and community outreach initiatives.Monitors marketing budgets, tracks expenses, and prepares financial reports to ensure adherence to budget guidelines.Performs administrative tasks, including record-keeping, correspondence, and maintaining marketing-related systems and tools.Ensures all marketing materials comply with regulatory standards and maintains accurate compliance records.Performs other duties as assigned.EDUCATION & EXPERIENCE : Marketing or related degree preferred.Previous marketing experience (1 to 2 years preferred) KNOWLEDGE, SKILLS, AND ABILITIES : Knowledge of social media optimization. Experience with social media platforms, and email marketing tools.Proficient in Microsoft Office Suite (Outlook, Word, Excel etc.)EOE, including disability / vets