Springs Valley Bank & Trust Company is hiring: MARKETING SPECIALIST in Jasper

JOB DESCRIPTION : MARKETING SPECIALIST

DEPARTMENT : Marketing

LOCATION : Jasper, Indiana

CLASSIFICATION : Non - Exempt

REPORTS TO : Digital Marketing Manager

SUPERVISES : No supervisory responsibilities

JOB SUMMARY : Responsible for demonstrating a high level of competency in the marketing functions of the financial institution. Assists with the development, implementation, and administration of marketing objectives, while championing the Bank's brand image.

MAJOR DUTIES & RESPONSIBILITIES :

• Assists with the development and implementation of marketing strategies to enhance brand awareness, increase market share, and achieve profitability goals.
• Conducts market research and analyzes customer data to identify trends, opportunities, and strategies for product and service development.
• Manages content for the bank's website, social media channels, in-lobby displays, and other digital platforms, ensuring consistency and engagement.
• Assists in the creation of annual marketing plans, including budgeting and resource allocation. Monitors the effectiveness of campaigns and adjusts strategies based on performance metrics.
• Coordinates the creation, proofing, and distribution of marketing materials for print, digital, and audio campaigns, working with vendors and agencies as needed.
• Supports the planning and execution of newsletters, press releases, events, sponsorships, and community outreach initiatives.
• Monitors marketing budgets, tracks expenses, and prepares financial reports to ensure adherence to budget guidelines.
• Performs administrative tasks, including record-keeping, correspondence, and maintaining marketing-related systems and tools.
• Ensures all marketing materials comply with regulatory standards and maintains accurate compliance records.
• Performs other duties as assigned.

EDUCATION & EXPERIENCE :

KNOWLEDGE, SKILLS, AND ABILITIES :

EOE, including disability / vets

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