What are the responsibilities and job description for the Senior CRM Specialist position at Sprouts Farmers Market?
The Sr. Specialist, CRM plays a key role in executing CRM strategies and tactics to drive customer engagement and retention at Sprouts. This role will execute the day-to-day CRM operations including campaigns and maintaining the health of our customer database. The Sr. Specialist, CRM will support campaign measurement and reporting, keep up on industry trends, and will partner with internal and external partners and stakeholders to execute on recommendations to improve and optimize campaign performance. The ideal candidate will be a data driven analytical thinker with a proven track record of executing successful CRM campaigns.
Overview of Responsibilities
- Execute CRM strategies and tactics to drive customer engagement and retention.
- Build and execute CRM campaigns, customer lifecycle journeys and identify opportunities for optimization including customer segmentation strategies.
- Execute A/B testing strategies to optimize marketing content and campaigns.
- Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys and dynamic content.
- Test and QA all CRM campaign activity.
- Monitor and manage email deliverability and SMS compliance.
- Implement and provide input on CRM account growth strategies.
- Troubleshoot and problem solve as necessary to address delivery issues, excessive bounce rates, or significant unsubscribing.
- Manage CRM calendar and help lead cross-functional content planning and reporting meetings; Project managing CRM campaign calendar/stakeholders.
- Coordinate with creative teams to develop compelling CRM content.
- Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
- Analyze reports, campaign performance and customer data to identify trends and opportunities to optimize customer engagement.
- Develop and maintain relationships with key stakeholders, including vendors and internal partners.
- Staying up to date with the latest trends and best practices in CRM marketing.
- Maintain professional and technical knowledge by attending educational workshops.
- Ensure compliance with CAN-SPAM Act and all other applicable regulations and best practices.
Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 2-3 years of experience in CRM marketing.
- Experience with Braze platform preferred.
- Advanced skills in MS Office and project management tools, Asana experience preferred.
- Understanding of marketing-related metrics and KPIs.
- Ability to apply critical thinking and problem-solving to optimize marketing programs.
- Strong technical knowledge including HTML, Webhooks and Liquid Syntax.
- Graphic design experience a plus.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong analytical skills, with experience using data to inform and drive decision-making.
- A proven track record of executing successful CRM campaigns.
Benefits
In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:
- Competitive pay
- Sick time plan that you can use to support you or your immediate families health
- Vacation accrual plan
- Opportunities for career growth
- 15% discount for you and one other family member in your household on all purchases made at Sprouts
- Flexible schedules
- Employee Assistance Program (EAP)
- 401(K) Retirement savings plan with a generous company match
- Company paid life insurance
- Contests and appreciation events throughout the year full of prizes, food and fun!
Eligibility requirements may apply for the following benefits:
- Bonus based on company and/or individual performance
- Affordable benefit coverage, including medical, dental and vision
- Health Savings Account with company match
- Pre-tax Flexible Spending Accounts for healthcare and dependent care
- Company paid short-term disability coverage
- Paid parental leave for both mothers and fathers
- Paid holidays
Get Paid Every Day!
Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday.
You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.
Why Sprouts
Grow with us!
If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.
Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance.
California Residents: We collect information in accordance with California law, please see here for more information.
