What are the responsibilities and job description for the Sr. Marketing Automation Specialist position at Sprouts Farmers Market?
We are seeking a skilled and dynamic Sr. Lifecycle Specialist to join our Loyalty and CRM team. In this role, you will be responsible for developing customer lifecycle strategies and journeys, taking ownership from wireframing to execution. As a key contributor, you will collaborate with cross-functional teams to ensure seamless integration and deliver a superior customer experience. The ideal candidate possesses a blend of technical expertise, strategic thinking, and a passion for optimizing customer interactions.
Overview of Responsibilities
- Develop and implement comprehensive customer lifecycle strategies aligned with business goals.
- Lead the end-to-end development of customer lifecycle journeys, from wireframing to testing and deployment.
- Create user-friendly wireframes and iterate based on feedback and evolving requirements.
- Utilize CRM platforms and coding languages to ensure the technical feasibility of journeys.
- Analyze customer data to optimize journeys and drive data-driven improvements.
- Collaborate with internal teams to align CRM strategies with overall business objectives.
- Conduct A/B testing and continuously optimize customer journeys for engagement and conversion.
- Familiarity working across all digital channels: Email, SMS, Push, In-app messages, and Content Card channels.
- Partner with Data and Analytics partners and implement personalization strategies to tailor customer interactions based on preferences and behaviors.
- Develop segmentation models for targeted and effective communication strategies.
- Support CRM team for additional QA and CRM support for day to day campaigns.
#LI-CS1
Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, or related field.
- 3-5 years experience as a Lifecycle Specialist with expertise in CRM platforms and marketing automation tools.
- Strong understanding of customer lifecycle management, journey mapping, personalization, and segmentation.
- Proficient in coding languages relevant to CRM development.
- Excellent analytical and problem-solving skills.
- Strong communication and collaboration skills.
- Detail-oriented with a focus on delivering high-quality results.
Preferred:
- Certification in CRM or related field.
- Previous experience with Braze or similar CRM platforms.
- Familiarity with UX/UI principles.
- Experience with data analytics tools.
Benefits
In addition to a rewarding career, Sprouts offers a comprehensive program to help support you and your family. These programs include:
- Competitive pay
- Sick time plan that you can use to support you or your immediate families health
- Vacation accrual plan
- Opportunities for career growth
- 15% discount for you and one other family member in your household on all purchases made at Sprouts
- Flexible schedules
- Employee Assistance Program (EAP)
- 401(K) Retirement savings plan with a generous company match
- Company paid life insurance
- Contests and appreciation events throughout the year full of prizes, food and fun!
Eligibility requirements may apply for the following benefits:
- Bonus based on company and/or individual performance
- Affordable benefit coverage, including medical, dental and vision
- Health Savings Account with company match
- Pre-tax Flexible Spending Accounts for healthcare and dependent care
- Company paid short-term disability coverage
- Paid parental leave for both mothers and fathers
- Paid holidays
Get Paid Every Day!
Sprouts Farmers Market offers DailyPay - if you’re hired as an eligible employee, you’ll be able to transfer the money you’ve already earned at no extra cost, and get it the next business day, for free. We offer DailyPay so you don’t have to wait for payday to access the money you’ve already worked for. With DailyPay, you can see how much you’ve made every day and you can transfer your money any time before payday.
You can learn more by visiting https://www.dailypay.com/partners/sprouts-farmers-market/.
Why Sprouts
Grow with us!
If you have a passion for inspiring people and a flair for fresh food, consider applying for a job at Sprouts! With a focus on customer service, our neighborhood grocery stores offer high-quality, farm fresh produce, natural meats, plenty of scoop-your-own bulk goods and much more in a fun, friendly, old-fashioned farmer’s market setting. Come grow your career in healthy living with a fast-paced, rapidly growing company and teams that pride themselves on empowering others along their journey.
The above statements are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties, responsibilities, and requirements. Sprouts’ management reserves the right to amend and change duties, responsibilities, and requirements to meet business and organizational needs as necessary.
Sprouts will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Chance in Hiring Ordinance.
California Residents: We collect information in accordance with California law, please see here for more information.
