What are the responsibilities and job description for the Marketing Automation Specialist position at VirtualVocations?
A company is looking for a Marketing Automation Specialist to manage and optimize email marketing efforts.Key ResponsibilitiesServe as a subject matter expert for email marketing platforms including Pardot, Constant Contact, and MailchimpManage audience maintenance and oversee campaign execution across multiple platformsGenerate and analyze email performance reports to measure campaign effectivenessRequired QualificationsBachelor's degree in Marketing, Communications, Information Technology, or a related fieldAdvanced certification in email marketing platforms such as Pardot, Constant Contact, or Mailchimp is preferredProven experience working with multiple email platforms and building emailsStrong background in email reporting and data analysisProficiency in creating custom reports and audience segmentation within Salesforce
