Admissions Strategy Associate

SSA Holdings is looking for a talented Admissions Strategy Associate to join our team!

Please note that for this position, we accept applications on an ongoing basis. There is no set deadline for submitting your application. We encourage interested candidates to apply at any time, and we will review applications as they are received. This approach allows us to continuously consider potential candidates and ensures that opportunities remain open until the ideal candidate is found.

Admissions Strategist

Who are we:

SSA Group works with zoos, aquariums, museums, and other cultural attractions on integrating dining, retail, admissions and more. We increase revenue opportunities for partners across the United States. With 50 years in the business, SSA has refined the basics while pioneering better ways forward. With pillars of focus like sustainability, inclusivity, and innovation, SSA is transforming the cultural attraction industry.

SSA was built by families, for families, with a family’s sense of love and dedication. We don’t just rely on the best practices in our industry, we customize best practices for each partner to set the bar higher and higher, always. We do all we can to further the mission of our partners because their guests and the communities they serve, deserve it.

Position Title: Admissions Strategist

Reports to: Manager, Product Planning and Analysis

Job Description:

The Admissions Strategist is primarily responsible for developing, executing and monitoring data-driven strategies that optimize admissions revenue, enhance guest experiences, and ensure alignment with the overall business objectives at partner attractions. This role provides strategic and data-focused input to drive performance across multiple admissions sales channels, including tickets, memberships, passes, retail, and public events. The Strategist will continually monitor the effectiveness of strategies, track key performance indicators (KPIs), and make data-informed adjustments to optimize outcomes. Additionally, the Strategist will collaborate closely with both internal and external teams to ensure smooth implementation of strategies and foster strong stakeholder engagement.

This role has the opportunity to positively impact some of the coolest cultural attractions on the planet, and help support our partners’ mission of sustainability, conservation and animal welfare education.

Responsibilities may consist of (but not limited to):

• Lead the development and execution of data-driven strategies to maximize admissions revenue and enhance guest experiences, ensuring alignment with organizational goals.
• Develop and manage promotional campaigns, pricing strategies, and product launches to drive revenue growth and increase guest engagement across various sales channels.
• Ensure financial accuracy, data governance, and strategic design within admissions operations, including pricing models, revenue forecasting, financial reporting, and compliance with financial best practices.
• Use data insights to evaluate performance, track key performance indicators (KPIs), and deliver actionable reports to stakeholders, guiding decisions to optimize revenue and improve guest experience.
• Continuously monitor and adjust admissions strategies across multiple sales channels, including ticket sales, memberships, passes, packages, retail and food items, and public ticketed events.
• Identify emerging trends and opportunities within the admissions landscape, providing proactive recommendations for future strategy and product offerings.
• Work closely with both onsite and remote teams to ensure the effective implementation of best practices, monitoring progress to ensure smooth execution of admissions strategies at partner attractions.
• Foster a collaborative environment that is both highly organized and flexible, prepared to quickly adapt to unexpected changes and challenges.
  
  

Provide continuous support and guidance to SSA Group’s Admissions partners to ensure revenue and guest experience goals are met, strategies are effectively aligned across teams.

Requirements:

• Bachelor’s degree in marketing, business, finance, or related field preferred (MBA a plus) or combination of education and experience.
• 3-5 years of experience in admissions strategy, revenue management, or a similar role.
• Strong experience with pricing strategies, revenue optimization, and guest experience management.
• Advanced analytical and problem-solving skills, with the ability to interpret complex financial data and generate actionable insights.
• Excellent verbal and written communication skills, including the ability to author and present strategic initiatives clearly to stakeholders.
• Proven experience with strategic planning, project management, and execution in a fast-paced environment.
• Proficiency in POS systems, reporting tools, and MS Office Suite (Excel, PowerPoint, Word).
• Stakeholder management skills with the ability to collaborate effectively across cross-functional teams and external partners.
• Ability to travel up to 15% of the calendar year, which may include weekends and holidays.
  
  

Core Competencies:

• Strategic Thinking & Vision: Able to see and communicate the big picture, leveraging data and insights to identify opportunities, risks, and strategies for growth.
• Problem-Solving & Data-Driven Decision Making: Expertise in developing frameworks to analyze business problems, mine data, develop hypotheses, and deliver actionable recommendations to optimize strategy.
• Proactivity & Initiative: Self-starter who acts without direction, bringing innovative ideas to the company and proactively addressing issues.
• Attention to Detail: Ability to identify and address key details that could impact project outcomes, ensuring nothing critical is overlooked.
• Flexibility & Adaptability: Ability to quickly adjust to shifting priorities and changing conditions, maintaining effectiveness in dynamic environments.
• Creativity & Innovation: Skilled at generating new, effective approaches to problems and driving innovation within the admissions landscape.
• Task Coordination & Efficiency: Proven ability to coordinate multiple tasks simultaneously, meeting deadlines, and working productively under pressure while maintaining attention to detail.
• Efficiency & Organization: Plans, organizes, and executes tasks effectively while managing priorities.
• Endurance & Tenacity: Displays a strong willingness to persevere and complete tasks, even under challenging circumstances, showing determination in delivering results.
• Interpersonal & Communication Skills: Ability to maintain professionalism and diplomacy when engaging with customers and stakeholders, ensuring clear and effective communication.
• Teamwork & Collaboration: Strong collaborator who works well across teams, fostering a cooperative environment that ensures efficient execution of shared goals.
• Technical Expertise: Proficient in POS software and solutions, ensuring smooth operational workflows and technical understanding to support the admissions process.
  
  

This is by no means an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with this job description. SSA Group reserves the right to revise the job description or to require that other or different tasks are performed when circumstances change (i.e. emergencies, changes in personnel, workload, rush jobs or technological developments)

SSA Group, LLC. is an equal opportunity employer. We embrace diversity and equal opportunity through our commitment to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Compensation And Benefits

• Full-Time
• Salary – based on range in consideration of relevant job experience and certification/education; if position is physically in Colorado or California, salary range will be posted above following EPFEW Act
• Vacation or TAFW (time away from work) Plan – we want our team to take time as they need, so don’t accrue hours but rather give you freedom to schedule within scope of the business and your needs
• Medical, Dental, Vision, Life Insurance; employee premiums applicable
• Short-Term Disability and Long-Term Disability, employer sponsored; scaled-salary pay following submission and approval of leave
• Birthing Parent Plan covers up to (6-8) weeks fully paid leave, based on birthing event
• (4) Week fully paid Parental leave following birth, adoption or foster event, can be coupled with Birthing Parent Plan to extend above timeline
• 401k program, eligible for enrollment after (1) year of employment during January or June open enrollment periods, company is not matching at this time
• $75 monthly cell phone stipend
  
  

All California Residents: By submitting your job application, you agree you have reviewed the SSA Group California Consumer Privacy Act (CCPA) Candidate and Employee Privacy Notice ("Notice").

San Francisco Residents: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Please see the "Fair Chance Ordinance - Know Your Rights" document for more information. By submitting your job application, you agree you have reviewed the "Fair Chance Ordinance - Know Your Rights" document.