MarTech Architect

Job Title: MarTech Architect

Irving TX

Summary

We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations

Key Responsibilities

Digital Marketing & Targeting Architecture:

Design and implement a robust media marketing architecture for new and existing customers, encompassing

Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).

Lead Media Activation integration to enable digital marketing through social media and advertising platforms

Real-time Personalization:

Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).

Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences.

Design and Integrate rules-based and machine learning-based personalization models.

Customer Data Platform (CDP) Development:

Design and implement a CDP strategy, including:

a) Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

b) Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data.

c) Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements) to activate customer data for personalized campaigns.

Prospect Data Store & Management:

Design and implement a robust prospect data store, including:

a) Data acquisition and enrichment strategies.

b) Data quality and hygiene processes.

c) Data privacy and compliance considerations.

Cross-functional Collaboration:

Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team

Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases

Facilitate communication and knowledge sharing across all stakeholders.

Technology Expertise:

Deep understanding of MarTech stack, including Tealium, Google Cloud Platform, Kafka, Pega, and Adobe Target.

Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).

Strong understanding of data integration, data warehousing, and data pipelines.

Proficiency in SQL and NoSQL databases.

Experience with cloud computing platforms (Google Cloud Platform).

Qualifications

Experience: 7 years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

Technical Skills:

Expertise in Tealium/Adobe, Google Cloud Platform, Kafka, Pega, and Adobe Target.

Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

Strong programming skills in Java, Python, or other relevant languages.

Experience with data integration tools and technologies.

Proficiency in SQL and NoSQL databases.

Experience with cloud computing platforms (Google Cloud Platform).

Other Skills:

Excellent communication and interpersonal skills.

Strong analytical and problem-solving skills.

Ability to work independently and as part of a team.

Detail-oriented and organized.

Passion for data-driven marketing and customer experience