Digital Content Manager

Position: Digital Content Manager

Status: Administrative/Full-Time

Area: Office of Advancement

Supervisor: Director of Marketing and Communications

Job Summary:

The Digital Content Manager plays a pivotal role in executing the School's digital strategy, managing the

website and enhancing athletics communications. This position requires a creative, organized and

collaborative individual with expertise in content creation, digital marketing, and athletics promotion.

The ideal candidate is a proactive team player with a passion for supporting a dynamic, mission-driven

nonprofit independent school.

Duties and Responsibilities:

• Develop engaging content and collaborate with the marketing and communications team to design strategies that align with the School’s objectives and brand identity.
• Ensure consistent branding across all content, maintaining a unified voice and visual identity.
• Create targeted content strategies for specific audiences, with measurable goals such as increasing site traffic, admissions inquiries and donation conversions.
• Manage a content calendar to plan and execute short- and long-term digital campaigns for key areas, including: St. Benedict’s Prep School, Gray Bee Sports, The Fr. Mark Payne Institute
• Promote the School’s athletic programs and individual achievements through dynamic digital campaigns and storytelling.
• Oversee the School’s website, ensuring it remains current, visually engaging and consistent across all pages.
• Conduct regular audits of digital content to ensure alignment with brand guidelines.
• Research competitors to identify gaps in keywords, content strategies and opportunities for improvement.
• Contribute to the development of critical communication tools, including: the school magazine, video and multimedia content, marketing collateral and email campaigns.
• Perform other duties as assigned.

Knowledge, Skills, and Abilities:

• Exceptional copywriting skills, with the ability to craft compelling and audience-specific content.
• Familiarity with videography and photography, including editing and post-production.
• Adept in using digital media tools, including Adobe Creative Suite (Photoshop, Premiere Pro, InDesign), social media management platforms (Hubspot,), and web content management systems (e.g., WordPress).
• Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.
• High level of initiative, attention to detail, and problem-solving abilities.
• Sense of humor and adaptability in a fast-paced, dynamic environment.
• Commitment to the mission and ideals of Benedictine education.
• Willingness to work outside normal business hours when required.

Education and Experience:

• Bachelor’s degree in communications, marketing, or a related field (required).
• Minimum of three years of professional experience in digital content management or a related role (preferred).

About St. Benedict’s Prep:

Founded by the Benedictine Monks in 1868, St. Benedict’s Preparatory School is one of the nation’s

oldest and most successful urban schools. Located in Greater Newark, the School has a long history of

educating immigrant and local communities. Today, St. Benedict’s serves nearly 1,000 students, primarily

of African-American and Latino heritage, in grades K–12. With 81% of graduates earning a college degree

or currently enrolled in college, St. Benedict’s is a leader in transformative education. Learn more at

www.sbp.org/60Minutes.