Market Development Manager, Telco

Overview

ST Engineering iDirect is a global leader in IP-based satellite communications and provides the technology and solutions that enable our service provider and satellite operator partners to optimize their networks, differentiate their services and profitably expand their business. Our business provides innovation focused on solving satellite’s most critical economic and technology challenges and expands a shared commitment to shaping the future of how the world connects. With your talent and energy paired with our vision and technical leadership, the most fulfilling work of your career is waiting for you at ST Engineering iDirect…the sky is truly the limit!

The satellite industry is evolving at an extremely high rate of change, with new satellite and ground access technologies and a drive to more cloud-based solutions and standards generally only seen within more established telco and IT industries. These changes are driving and providing even greater capabilities, reaching far more markets and consumers than ever before. These changes are also driving the way that our technologies are consumed moving from a more product based to a service subscription-based model removing many of the access barriers to more markets and new consumers.

Responsibilities

All these exciting changes are driving our need to add more talent and specifically change leaders into our team with the addition of an innovative experienced services Market Development Manager. We are looking for someone that is ready for an exciting journey filled with challenges, responsibilities and expectations with great rewards helping us grow, develop, and expand our current services capabilities and portfolio. This position requires a proven experienced change leader that has the required communication and transformational skills to help drive, develop, and grow our Telco market and would therefore require the commercial, regulatory and telecoms knowledge foundations.

Roles and Responsibilities:

• Implement direct market development activities, such as customer technology or product seminars and workshops, regional conferences and/or tradeshows to show case iDirect service and technological capabilities in the Telco space (Enterprise, IOT, CBH etc)
• Market Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive landscape within the telecommunications sector.
• Strategy Development: Develop and implement strategic plans to penetrate new markets, enhance product offerings, and increase market share.
• Sales Enablement: Work closely with the sales team to provide insights, tools, and resources that support their efforts in targeting new customers and markets.

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• Product Development: Collaborate with product management and engineering teams to ensure our offerings align with market needs and customer expectations.
• Performance Tracking: Monitor and analyse market performance metrics, preparing regular reports and presentations for senior management to assess progress and adjust strategies as needed.
• Assist sales account management to develop account strategies and to support relationship development.
• Industry Engagement: Represent the company at industry events, conferences, and networking opportunities to promote our brand and gather market intelligence.

Qualifications

Skills and qualifications:

• Bachelor’s degree in business, Marketing, or a related field; MBA preferred.
• 5 years of experience in market development, business development, or a similar role within the telecommunications industry.
• Strong understanding of telecommunications products, services, and market dynamics.
• Proven track record of developing successful market strategies and driving business growth.
• Excellent analytical, communication, and interpersonal skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Proficiency in market research tools and CRM software.

Addition Skills and experience:

• Strong background in Telecom or Cloud IT infrastructure technology.
• Proven product or services lifecycle management experience and industry recognised certifications.
• Strong proven commercial background in developing service subscription pricing and communicating the financial details to executive or board members.
• Experience in creating requirements for Financial, ERP and CRM/Sales systems supporting and managing services and associated subscriptions.