What are the responsibilities and job description for the Digital Content Creator position at ST JOHNS NORTHWESTERN MILITARY ACADEMY FOUNDATION...?
Key Responsibilities:
- Content Development:
- Write, edit, and publish compelling content for the school's website, social media, newsletters, and other communication channels.
- Create engaging multimedia content, including photos, videos, graphics, and infographics with our school photographer.
- Develop content that highlights the school's academic programs, extracurricular activities, student achievements, faculty expertise, and community events.
- Social Media Management:
- Manage and grow the school's social media presence across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Develop and implement a social media strategy to increase engagement and followers.
- Monitor social media trends and adjust strategies accordingly.
- Campaign Support:
- Collaborate with the Director of MARCOM to plan and execute marketing campaigns.
- Assist in the creation of promotional materials and advertisements.
- Track and report on campaign performance and metrics.
- Storytelling and Branding:
- Identify and develop stories that resonate with the school's target audience, including prospective students, parents, alumni, and donors.
- Ensure all content is consistent with the school's brand voice, style, and messaging guidelines.
- Community Engagement:
- Engage with the school community to source content ideas and gather feedback.
- Work with Marketing Specialist to cover school events, capturing live content and post-event recaps.
- SEO and Analytics:
- Optimize content for SEO to improve the school's online visibility.
- Use analytics tools to measure the effectiveness of content and make data-driven recommendations for improvement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- 2 years of experience in content creation, preferably in an educational setting.
- Exceptional writing, editing, and proofreading skills.
- Proficiency in using content management systems (CMS), social media platforms, and analytics tools.
- Experience with graphic design software (e.g., Adobe Creative Suite) and video editing tools.
- Strong storytelling abilities and a keen eye for detail.
- Ability to work independently and as part of a team.
- Excellent time management and organizational skills.
Preferred Skills:
- Familiarity with SEO best practices.
- Experience in photography and video production.
- Knowledge of email marketing platforms (e.g., Hubspot).
- Experience with Adobe Suite, Canva, Wordpress
- Understanding of boarding school environments and culture.
Summary:
The Digital Content Creator will be responsible for producing high-quality, engaging content that aligns with the school's brand and strategic goals. This role requires a creative individual with strong writing, storytelling, and multimedia skills to develop content for various platforms, including the school's website, social media channels, photography email campaigns, and print materials.
