What are the responsibilities and job description for the Director of Marketing position at STACK Infrastructure?
DIRECTOR, MARKETING
THE COMPANY:
STACK INFRASTRUCTURE (STACK) provides digital infrastructure to scale the world’s most innovative companies. We are an award-winning industry leader in building, owning, and operating highly efficient, cost-effective wholesale, colocation, and cloud data centers. Each of our national facilities meet or exceed the highest industry standards in all operational categories of availability, security, connectivity, and physical resilience.
STACK offers the scale and geographic reach that rapidly growing hyperscale and enterprise companies need. The world runs on data. Data runs on STACK.
THE POSITION:
STACK is looking for a Director of Marketing who must be a strategic leader responsible for driving high-impact go-to-market initiatives, developing visual content, and crafting compelling brand messaging that effectively promotes STACK’s unique solutions. This role will require a proven track record in product marketing, account-based marketing, and sales enablement. The ideal candidate will collaborate closely with leadership, sales, finance, and development teams to refine go-to-market strategies and solidify STACK’s reputation as a premier brand within the data center industry.
As a leader and communicator, the Director of Marketing will bring a deep understanding of the data center, data center development, MSP/CSP, and technology infrastructure markets, with the ability to connect with diverse buyer personas. They will excel in translating complex technical concepts into clear, compelling messaging that resonates with target audiences, ensuring both internal teams and external clients are aligned and engaged.
- Go-to-Market Strategy: Develop and implement effective go-to-market strategies for new and existing sites and solutions, ensuring accurate positioning and consistent messaging.
- Product Marketing: Provide strategic direction and creativity by developing assets including videos, one-pagers, sales presentations, brochures, etc., while ensuring an ongoing cadence of go-to-market activity to maintain engagement and support business growth.
- Account-Based Marketing: Lead an account-based marketing center of excellence, partnering with the Sales Team to identify key prospects and deliver targeted, personalized programs and messaging to the buying teams within target accounts.
- Sales Enablement: Develop and implement sales enablement materials, equipping the sales team with tailored resources, insights, and tools.
- Performance Measurement: Define, monitor, and report on KPIs for marketing initiatives, optimizing spend allocation to the highest-performing tactics for the best ROI.
- Team Leadership: Lead, mentor, and manage a small team of marketing professionals, cultivating a collaborative and results-driven culture.
- Competitive Analysis: Conduct market and competitor product analysis to inform solution trajectory and market positioning.
- Cross-Functional Collaboration: Work closely with leadership and departments across STACK to drive cohesive strategies and align with business goals.
THE DETAILS:
- Location: Denver, CO (In office)
- Travel: 20%
- Compensation: $145k-$155k bonus
- Must be eligible to work in the United States
- Must pass comprehensive background screening
MUST-HAVE QUALIFICATIONS:
- Bachelor’s Degree or equivalent work experience
- 10 years of B2B marketing experience
- 5 years of marketing leadership experience
- 2 years of account-based marketing experience
- 2 years of product marketing experience
- Highly proficient in MS Excel, MS Word, and MS PowerPoint
- Novice proficiency in Adobe Illustrator, and Adobe InDesign
THIS MIGHT BE RIGHT FOR YOU IF:
- You’re a B2B Marketing Leader, with extensive experience in driving strategic marketing initiatives and collaborating closely with sales and product teams to align business goals.
- You excel in balancing strategic vision with tactical execution, leveraging both big-picture thinking and hands-on approaches to achieve measurable business outcomes.
- You’re analytical and results-driven, with a proven ability to assess campaign performance, calculate ROI, and translate data into actionable insights that guide decision-making.
- Your communication skills are exceptional—whether it's crafting compelling narratives or distilling complex information into clear, concise messaging that resonates with both internal stakeholders and customers.
- You’re an experienced project manager, skilled at juggling multiple initiatives in fast-paced environments. You effectively coordinate with cross-functional teams, including designers, freelancers, and agencies, to ensure timely, high-quality delivery.
- With an in-depth understanding of the data center industry, you bring valuable insights into market strategies, customer needs, and competitive dynamics.
- As a leader, you have a natural ability to inspire, motivate, and unify teams toward a shared vision, creating an environment where collaboration and growth are prioritized.
WHY STACK?
- We offer a competitive compensation package with strong benefits, including medical, dental, and vision insurance, a 401K program, flexible spending accounts – even a cell phone subsidy.
- We foster a culture of appreciation, including peer-to-peer recognition programs.
- Fun is part of our DNA, with events, game nights, happy hours, and barbecues.
- We’re growing – this is a great time to join and make an impact!
STACK is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law
Note to external agencies: we are not accepting any blind submissions or resumes/cvs from recruitment agencies. Any candidates sent to stack infrastructure will not be accepted or considered as a submission without a signed agreement in place.
