Paid Media and Communication Strategy Manager

• Develop and manage the paid media and communications strategies that will drive customer loyalty and acquisition, increase engagement, and improve conversion rates
• Collaborate with brand and creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling through digital channels
• Utilize customer analysis to optimize marketing programs and improve audience development of media programs
• Support the Marketing leadership and Finance teams with planning and forecasting of the paid media channels
• Manage reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations
• Analyze, distribute and present performance findings while being able to clearly and concisely communicate program and channel performance and progress against goals in a cross-functional setting
• Effectively manage and collaborate with external agency partners to ensure best in class agency management and integrated marketing agency execution
• Lead the strategic development and execution for paid marketing channels (TV, Display, Digital Video, Paid Social, OOH, etc.)
• Develop actionable channel strategies and a strategic media plan that drives consistent and cost-effective demand initiatives with a focus on brand awareness, customer growth and improved purchase frequency of existing customers while driving scale to maintain performance targets
• Develop full-funnel acquisition strategies taking into consideration audience targeting and segmentation, content and messaging testing, and conversion optimization
• Manage paid media budget, aligned with strategic objectives, and monitoring spend and ROI based on identified KPIs.
• Manage external agency, vendor and marketing technology relationships to progress overall media capabilities and marketing strategies through ongoing testing and optimization
• Act as a subject matter expert on all things paid media oriented

• A bachelor's degree or higher in Marketing or other related fields preferred
• 10 years of successful experience across paid media strategy and execution
• Proven experience developing and managing comprehensive paid media strategies as well as planning for day-to-day operations
• A positive "all-hands-on-deck" attitude and willingness to get the job done
• Interest in rolling up your sleeves and executing just as much as developing strategy
• Passion for problem solving and digging into analytics to identify solutions and areas of optimization
• A strong understanding and proficiency with eCommerce and marketing platforms, and the ability to interpret and understand performance metrics
• Comfortable consuming large amounts of data and identifying clear opportunities enhance customer experience and grow company profitability
• Able to pivot strategically based on campaign and channel performance
• Proven experience leading, developing and mentoring teams, including managing direct and indirect reports
• Experience managing external agencies and partners
• Excellent communication and project management skills
• Able to transform detailed analysis into straightforward summaries for cross-functional partners
• Strong presentation and communications skills to present proposed strategies effectively to senior executives
• Works collaboratively with team members to achieve deliverables

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