What are the responsibilities and job description for the Senior Digital Marketing Specialist position at Stantec Consulting International Ltd.?
Senior Digital Marketing Specialist - ( 2500002D )
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
Description
Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 31,000 team members in over 450 locations worldwide are vital to making our company stronger.
Your Opportunity
Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.
Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.
Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec’s architects, engineers, and scientists (i.e., “practitioners”) across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec’s digital and social media platforms. The DMS’s time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow / conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements.
If you have experience in the digital marketing and content creation world and love to develop compelling stories, this role is for you.
Your Key Responsibilities
- Translating complex ideas into dynamic, engaging, and on-brand ideas
- Provide a deep understanding of digital marketing and building brand awareness
- Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive :
- Demand generation and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)
- Middle-of-the-funnel lead generation
- Bottom-of-the-funnel client engagement (i.e., account-based marketing)
- Ensure that key strategic and brand messages and Stantec’s voice are consistent and communicated effectively to target audiences
- Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team
- Work in close partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign
- Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content
- Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process
- Measure and report performance of campaigns (beyond vanity metrics) and assess against goals
- Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership
- Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications
- Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies
Secondary Role & Responsibilities
Qualifications
Capabilities & Credentials
Education and Experience
Salary Range(s) :
The final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.
Benefits Summary : Regular full-time and part-time employees have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term / long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law).
Temporary / casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.
The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.
Primary Location : United States-Pennsylvania-Philadelphia
Other Locations : United States-Connecticut-Hartford, United States-Massachusetts-Boston, United States-New York-New York, United States-District Of Columbia-Washington
Organization : BC-1996 Marketing & Communications-US Northeast
Employee Status : Regular
Job Level : Individual Contributor
Travel : No
Schedule : Full-time
Job Posting : Jan 10, 2025, 3 : 52 : 53 PM
Req ID : 2500002D
J-18808-Ljbffr
Salary : $43 - $63