Senior Digital Marketing Specialist

Senior Digital Marketing Specialist - ( 2500002D )

Description

Grow with the best. Join a smart, creative, and inspired team that accomplishes operational excellence. Bringing together individuals with diverse backgrounds, talents, and expertise, our 31,000 team members in over 450 locations worldwide are vital to making our company stronger.

Your Opportunity

Are you ready to wake up every day feeling inspired, excited about your job, and do you like to be part of a winning team? Are you looking for an opportunity where you can work with and be inspired by amazing creative colleagues, make an impact on your community, gain valuable experience, and build your career? Meet Stantec. Ranked as one of the most sustainable companies in the world, the people we work with are cool, and we want you to have a future here.

Our people are at the core of everything we do. Driven by a culture of inclusion, we offer dozens of employee resource groups, growth opportunities, and flexible work arrangements. We understand that the tools for success look different for everyone, and we’re committed to providing each employee with the support and flexibility they need to thrive.

Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec’s architects, engineers, and scientists (i.e., “practitioners”) across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec’s digital and social media platforms. The DMS’s time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow / conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements.

If you have experience in the digital marketing and content creation world and love to develop compelling stories, this role is for you.

Your Key Responsibilities

Translating complex ideas into dynamic, engaging, and on-brand ideas

Provide a deep understanding of digital marketing and building brand awareness

Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive :

Demand generation and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)

Middle-of-the-funnel lead generation

Bottom-of-the-funnel client engagement (i.e., account-based marketing)

Ensure that key strategic and brand messages and Stantec’s voice are consistent and communicated effectively to target audiences

Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team

Work in close partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign

Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content

Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process

Measure and report performance of campaigns (beyond vanity metrics) and assess against goals

Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership

Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications

Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies

Secondary Role & Responsibilities

Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations plans

Recommend digital strategies to support events, webinars, conferences, and tradeshows

Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways

Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template

Qualifications

Capabilities & Credentials

Creative, strategic thinker

Detail-oriented and organized, with exceptional prioritization skills

Ability to effectively balance multiple priorities

Strong project management skills

Fundamental understanding of the digital marketing landscape

Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language

Proven ability to create content that positively impacts brand and business objectives

Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot, and / or Hootsuite

Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, Microsoft PowerBI, and others

Proven ability to use digital marketing data to inform digital strategy and tactics

Experience hosting webinars and digital events on commonly used platforms, such as Teams, GoTo, etc.

Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously

Experience presenting content and analytics to teams, including senior leaders

Familiarity with photography and video production is considered an asset

Education and Experience

Post-secondary degree in communications, public relations, English, journalism, or marketing or equivalent combination of education and experience.

Minimum 5 years of experience in a content marketing / digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)

Pay transparency laws require employers to provide the following information for positions that may be in the following jurisdiction(s) :

Salary Range(s) :

NYC $46 - NYC $67 Min / Max Pay Range(s) for postings located in MN, NYC / NY

43 - $63 Min / Max Pay Range for postings located in WA and DC

The final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.

Benefits Summary : Regular full-time and part-time employees have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term / long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law).

Temporary / casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements.

Primary Location : United States-Pennsylvania-Philadelphia

Other Locations : United States-Connecticut-Hartford, United States-Massachusetts-Boston, United States-New York-New York, United States-District Of Columbia-Washington

Organization : BC-1996 Marketing & Communications-US Northeast

Employee Status : Regular

Job Level : Individual Contributor

Travel : No

Schedule : Full-time

Job Posting : Jan 10, 2025, 4 : 52 : 53 PM

Req ID : 2500002D

additional

Stantec provides equal employment opportunities to all qualified employees and applicants for future and current employment and prohibit discrimination on the grounds of race, color, religion, sex, national origin, age, marital status, genetic information, disability, protected veteran status, sexual orientation, gender identity or gender expression. We prohibit discrimination in decisions concerning recruitment, hiring, referral, promotion, compensation, fringe benefits, job training, terminations or any other condition of employment. Stantec is in compliance with local, state and federal laws and regulations and ensures equitable opportunities in all aspects of employment. EEO including Disability / Protected Veterans

Salary : $43 - $63