What are the responsibilities and job description for the Digital Marketing Manager position at Star Cinema Grill & Culinary Khancepts?
Benefits:
Industry: Hospitality & Entertainment (Restaurant & Luxury Theater Concepts)
Company: Culinary Khancepts
About Us:
Culinary Khancepts is a dynamic hospitality group behind some of Houston’s most celebrated restaurant and luxury theater concepts. We’re passionate about creating standout guest experiences—and that starts with an engaging, innovative digital presence.
The Role:
We’re seeking a hands-on Digital Marketing Manager to lead our digital strategy, with a strong focus on managing and growing 12 active social media accounts. This role is ideal for someone who lives and breathes digital trends, excels in content creation, and thrives in a fast-paced, collaborative environment.
Key Responsibilities:
Digital Strategy & Performance
Perks:
- Opportunity for advancement
- Training & development
Industry: Hospitality & Entertainment (Restaurant & Luxury Theater Concepts)
Company: Culinary Khancepts
About Us:
Culinary Khancepts is a dynamic hospitality group behind some of Houston’s most celebrated restaurant and luxury theater concepts. We’re passionate about creating standout guest experiences—and that starts with an engaging, innovative digital presence.
The Role:
We’re seeking a hands-on Digital Marketing Manager to lead our digital strategy, with a strong focus on managing and growing 12 active social media accounts. This role is ideal for someone who lives and breathes digital trends, excels in content creation, and thrives in a fast-paced, collaborative environment.
Key Responsibilities:
Digital Strategy & Performance
- Implement a digital marketing strategy across all brands to drive reservations, ticket sales, and brand engagement.
- Establish KPIs and use analytics to track and optimize campaign performance.
- Produce monthly reports and strategic recommendations for continuous improvement.
- Oversee & manage all aspects of 12 social media accounts (restaurants & theaters): strategy, content creation, scheduling, community management, and growth.
- Collaborate with the in-house designer and photographer for compelling visual content.
- Actively monitor and respond on all platforms, ensuring brand voice and tone are consistent.
- Recommend and help onboard a social media scheduling tool for efficient content and community management.
- Design and deploy email campaigns for special events and promotions.
- Work with operations and POS vendors for segmentation and performance tracking.
- Report on open/click rates and improve content based on performance.
- Oversee updates to websites via PopMenu and Theater Toolkit.
- Ensure strong user experience, SEO optimization, and current content (seasonal menus, events, etc).
- Collaborate on keyword strategies and monitor site analytics for trends.
- Manage paid campaigns on Google, Facebook/Instagram, and local media.
- Track ad performance and ROI, adjusting strategies as needed.
- Collaborate on ad creative with the graphic designer.
- Use tools like Google Analytics, SEMrush, Meta Insights to create actionable reports.
- Track digital spend and performance against KPIs.
- Coordinate with external vendors and internal marketing team.
- Contribute to project timelines via our PM system (Asana or similar).
- Help train and mentor future Social Media Coordinator.
- 3–5 years in digital marketing, with proven success managing multiple social media accounts.
- Experience in hospitality, restaurants, or lifestyle brands preferred.
- Proficiency with Meta Business Suite, Google Ads, Canva, email platforms, Adobe Creative Suite and project management tools.
- Strong writing, content creation, and reporting skills.
- Highly organized, self-starting, and creative.
Perks:
- Work with a creative and fast-growing hospitality group.
- Opportunity to lead digital growth across diverse brands.
- Full-time salary, benefits, and growth opportunity
