What are the responsibilities and job description for the Google Ads / Marketing Specialist position at Star Communications LLC.?
Compensation: $35 per hour
Job Type: Full-time
Position Overview:
We are seeking an experienced Google Ads / Marketing Specialist to join our team! In this role, you will be in charge of planning, overseeing, and optimizing our Google Ads campaigns to drive high-quality traffic, increase conversions, and maximize return on investment (ROI). You will collaborate closely with the marketing team to create effective paid search strategies and ensure that campaign performance aligns with our business objectives.
Primary Responsibilities:
- Plan, implement, and manage Google Ads campaigns across search, display, and video formats.
- Conduct in-depth keyword research and competitive analysis to identify growth opportunities.
- Write engaging ad copy and optimize landing pages to boost conversion rates.
- Monitor campaign performance and adjust bids, budgets, and targeting to improve results.
- Conduct A/B testing, refining ad creatives, targeting, and keywords to enhance performance.
- Analyze campaign data regularly and provide actionable insights and performance reports.
- Stay updated on the latest features, trends, and best practices in Google Ads.
Qualifications:
- Proven track record managing Google Ads campaigns with a focus on SEM and PPC.
- Google Ads certification (Google Qualified Advertiser certification is a plus).
- Proficiency in Google Analytics and other Google Ads management tools.
- Strong understanding of keyword research, bid management, and campaign optimization techniques.
- Excellent analytical skills to assess performance and make data-driven improvements.
- Effective communication skills and the ability to work well with cross-functional teams.
Preferred Qualifications:
- Experience with Google Shopping, Google Display Network, and YouTube Ads.
- Familiarity with other digital marketing channels like social media and email marketing.
- Knowledge of conversion tracking and data analysis tools.
Perks and Benefits:
- Competitive hourly pay at $35/hour.
- Full-time, remote position with flexible work hours.
- Work within a dynamic, fast-paced environment alongside a collaborative team.
- Opportunities for professional development and career advancement.
If you're passionate about Google Ads and have a proven history of delivering successful campaigns, we want to hear from you! Apply today and join us in optimizing our digital marketing efforts.
Salary : $35
