What are the responsibilities and job description for the Director, Marketing Science position at Starcom Mediavest Group Germany Gmbh?
Company Description
Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."
Job Description
The Associate Director / Director of Marketing Science is responsible for developing and delivering advanced marketing & media analytic solutions that support segment-based media planning, experimental designs at the customer cohort and geographic levels, and unified measurement & attribution across all marketing & advertising investments. This role combines experience in applied marketing science and media strategy activation with deep expertise in best-of-breed advanced modeling capabilities to guide the implementation of ML / AI-derived solutions in the above areas. The role will integrate data, analytics, and technology to deliver innovative analytic capabilities for Marketing Science functions that enhance the Publicis CoreAI marketplace offering and clients' business outcomes.
Responsibilities
Role Objectives :
- Solution Development :
Design and develop custom analytic products that leverage connected data networks, advanced modeling techniques, industry best practices, and a product-innovation mindset to keep Publicis ahead of the competition in our category.
Apply the most appropriate marketing science and machine learning / AI techniques (clustering algos, large-scale decision trees, neural networks / deep learning, etc.), factorial test designs, bandits, time series forecasting, and optimization algorithms.
Adhere to quality standards, timelines, and budgets, managing client expectations effectively.
Stay abreast of trends, technologies, and best practices in marketing science.
Qualifications
Additional Information
About the Groupe :
Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world's second largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs : Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.
Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients' own transformation.
This model, with a country led approach, is called the "Power of One" and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization. It breaks down the silos between Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.
We are dedicated to ensuring an inclusive environment where employees feel empowered to share their experiences and ideas. We encourage participation in a variety of Business Resource Groups, including groups for Women, People of Color, Veterans, LGTBQ community and allies, and more. For more information regarding our efforts around diversity and inclusion visit us at https : / / rse2018.publicisgroupe.com / en / nos-talents or ask your recruiter for details.
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted].
Compensation Range : $132,715 - $208,840 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02 / 20 / 2025.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
LI-MB5
Salary : $132,715 - $208,840
