Manager, Data Analytics [Growth Team]

📍 San Francisco, CA // Washington DC // Miami, Florida // New York, NY | Full-Time

About Us

At State Affairs, we’re on a mission to redefine how state government is covered—delivering trusted, nonpartisan news and insights that matter. We don’t just report what’s happening; we provide the critical context and technology that help decision-makers act.

Think of us as the digital town hall for democracy. Our platform informs, empowers, and drives actions at the state level. And just like the democracy we cover, we value diverse perspectives, ensuring our work reflects the full spectrum of voices shaping state policy.

This data-focused growth role requires expertise in analytics instrumentation, cross-functional collaboration, and translating user behavior insights into actionable growth strategies.

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Who We’re Looking For

We are looking for a Data Analyst specializing in Growth to enhance our marketing and product analytics capabilities. This role will work cross-functionally across Growth, Marketing, and Product, but with a primary focus on Growth initiatives—ensuring we track, analyze, and leverage data to drive user activation, retention, and expansion.

This role is not just about reporting metrics—it’s about uncovering insights, optimizing funnels, and enabling better decision-making through data. You’ll play a critical role in instrumenting tracking, improving data quality, and helping teams run experiments that directly impact business performance.

What You’ll Own

• 🚀 Tracking & Data Instrumentation
• Design and implement event-based tracking across web, mobile, and product experiences.
• Own Pendo configuration and optimization to track user behavior, activation, and engagement.
• Maintain and refine Google Analytics 4 (GA4) and Looker dashboards to ensure reliable tracking and reporting.
• Collaborate with Engineering & Product to integrate tracking scripts and ensure data integrity across platforms.
• 📊 Analytics & Reporting
• Build and maintain dashboards that provide actionable insights into user behavior, marketing performance, and revenue impact.
• Write SQL queries and scripts to analyze growth funnels, retention cohorts, and campaign performance.
• Automate data pipelines and improve data governance across all analytics tools.
• 🔬 Growth Experimentation & Insights
• Partner with Growth Marketing, Product, and RevOps to design, track, and analyze A/B tests and experiments.
• Identify bottlenecks in activation, engagement, and retention through data-driven analysis.
• Provide data-backed recommendations to improve conversion rates, feature adoption, and revenue expansion.
• 🤝 Cross-Functional Collaboration
• Partner with Product & Engineering to ensure tracking implementations support key business questions.
• Work closely with Marketing to improve attribution modeling, paid campaign measurement, and lifecycle analytics.
• Align with Revenue & Sales teams to track customer journey insights and expansion potential.

You’ll Love This Role If…

• You love working at the intersection of data, product, and growth. You know how to transform raw data into actionable insights.
• You get excited about digging into user behavior. You thrive on uncovering patterns in onboarding, feature adoption, and retention.
• You don’t just report numbers—you help teams make better decisions. Your insights will drive real growth experiments and strategy.
• You’re technical but business-minded. You know how to write SQL, configure Pendo, and automate dashboards—but also communicate findings in a way that drives action.

You’ll Hate This Role If…

• You prefer static reporting over solving complex business questions. This isn’t a passive reporting role—it’s about driving impact.
• You avoid working cross-functionally. You’ll be partnering across Marketing, Growth, Product, and Engineering daily.
• You need fully defined projects before diving in. We’re a fast-moving team that values proactive problem-solving and self-starters.

What You’ve Probably Done

You don’t need to check every box, but you likely have most of these.

• 3-5 years of experience in data analytics, growth analytics, or data science.
• Experience in a startup environment, helping take analytics from 0 to 1.
• Expertise in SQL—you know how to query databases and structure analyses effectively.
• Hands-on experience with Looker, Pendo, and GA4 for data visualization and tracking.
• Implemented event-based tracking across web and mobile apps (Mixpanel, Segment, GTM).
• Partnered with growth/marketing teams to analyze campaign effectiveness and attribution.
• Worked with product/engineering teams to measure feature adoption and activation.
• Familiarity with A/B testing and experimentation frameworks.
• Experience with BigQuery, Snowflake, Metabase, or Redshift for data warehousing.
• Proficiency in Python for deeper data analysis.
• Hands-on experience with Tag Management Systems (GTM, Segment, etc.).

Why You Should Consider Joining Us

• 🔥 You’ll have real impact. Your insights will directly shape growth strategies and revenue decisions.
• 📊 You’ll work with cutting-edge analytics tools. We use Metabase, Looker, Pendo, and more.
• 🚀 We execute fast. If you love solving problems, testing ideas, and driving measurable growth, you’ll thrive here.

👉 Ready to build, test, and scale a growth engine? Let’s talk.

Equal Opportunity Employer

At State Affairs, we are committed to building a diverse and inclusive team that reflects the communities we serve. We welcome and encourage applicants from all backgrounds, experiences, and perspectives—regardless of race, gender, sexual orientation, age, disability, or veteran status.

We believe that different voices drive better decisions and innovation, and we are dedicated to fostering an environment where everyone feels valued, respected, and empowered to contribute.