What are the responsibilities and job description for the Campaign Strategy Planner position at State Farm?
Overview
Vision of the Marketing Strategy Team: Our marketing strategy team aims to be a team of influential strategists who embrace the ever-changing marketplace to successfully architect growth for State Farm through customer-first marketing strategies. We’re deeply dedicated to understanding the customer, our business, and the competition, and we use that expertise to build and effectively communicate forward thinking, data-supported, and insightful strategic direction that drives measurable outcomes for our brand and business.
Position Overview: As a Campaign Strategy Planner, you will play a vital role within our marketing strategy function. You will work alongside a team of marketing professionals who have a strong grasp of the key elements that drive successful campaigns, including consumer insights, competitive analysis, and industry trends. Your responsibility is to serve as the strategic expert for your assigned cross-functional campaign team, leveraging core marketing strategies defined by the Strategy Development team to develop annual marketing plans, campaign briefs, monitoring campaign performance, strategic recommendations and other responsibilities as needed.
This role will specifically support important cultural marketing (ex. gaming, music) projects, as well as work to increase relevancy with multicultural audiences.
Responsibilities
Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $85,889.38 - $115,500
Application deadline is expected to close on 04/10/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $97,601.56 - $131,250
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:
Vision of the Marketing Strategy Team: Our marketing strategy team aims to be a team of influential strategists who embrace the ever-changing marketplace to successfully architect growth for State Farm through customer-first marketing strategies. We’re deeply dedicated to understanding the customer, our business, and the competition, and we use that expertise to build and effectively communicate forward thinking, data-supported, and insightful strategic direction that drives measurable outcomes for our brand and business.
Position Overview: As a Campaign Strategy Planner, you will play a vital role within our marketing strategy function. You will work alongside a team of marketing professionals who have a strong grasp of the key elements that drive successful campaigns, including consumer insights, competitive analysis, and industry trends. Your responsibility is to serve as the strategic expert for your assigned cross-functional campaign team, leveraging core marketing strategies defined by the Strategy Development team to develop annual marketing plans, campaign briefs, monitoring campaign performance, strategic recommendations and other responsibilities as needed.
This role will specifically support important cultural marketing (ex. gaming, music) projects, as well as work to increase relevancy with multicultural audiences.
Responsibilities
- Serve as the primary strategic expert throughout the campaign development process, collaborating closely with cross-functional team members involved in campaigns.
- Partner with Marketing Development Strategists to create and enhance effective marketing strategies.
- Transform strategic goals and objectives into actionable plans for execution.
- Work collaboratively with team members to assess campaign performance, proactively identify areas for improvement, and promote innovative and diverse viewpoints.
- Identify opportunities for testing and learning within campaign efforts to enhance effectiveness.
- Bachelor’s degree in Marketing or a related field is preferred.
- A minimum of 5 years of marketing and/or advertising agency experience.
- Proven experience leading cultural marketing initiatives (e.g., in areas such as gaming, music, or related sectors).
- Experience in multicultural marketing strategy and execution
- Proficiency in audience analysis, profiling, and targeting.
- Strong brief writing and executive presentation skills.
Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!
- Potential starting salary range: $78,081.25 - $105,000
- Starting salary will be based on skills, background, and experience
- High end of the range limited to applicants with significant relevant experience
- Potential yearly incentive pay up to 15% of base salary
- Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
- Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
- Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
- Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
- Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
- Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
- Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $85,889.38 - $115,500
Application deadline is expected to close on 04/10/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $97,601.56 - $131,250
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:
- 401k Plan
- Health Insurance
- Dental/Vision plans
- Life Insurance
- Paid Time Off
- Annual Merit Increase
- Tuition Reimbursement
- Health Initiatives
Salary : $78,081 - $105,000
