Digital Marketing Technical Analyst - Attribution and DSPs

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

State Farm is looking for a marketing data expert to manage and grow our incremental attribution solutions. This role bridges the technical aspects of measurement and data analytics with the executional and operational side of campaign management, including how campaigns are planned and activated within the buying platforms. In addition to your data work you’ll also be driving technical growth for one of our key DSPs and have the opportunity to dig deeply into how a brand can push the boundaries of cross-channel marketing. You will own the relationship and therefore get to partner across our organization and with multiple world-class media agencies.

Your day will be filled with creative problem solving and a healthy mix of people and data focus. Some days will be heads-down data digging, coding, and verification while other days will be leading cross-departmental (and company) meetings to drive innovative technology with marketing companies at the top of their game. Our team prides itself on a supportive atmosphere that enables everyone to shine in their own unique, independent way and empower people to have each other's backs.

As a Digital Marketing Technical Analyst, you will:

• Extract, clean, and transform data from multiple sources (e.g., Google Ads® and other ad platforms, internal systems, etc.).
• Monitor and ensure data quality, addressing anomalies and discrepancies before sharing with external attribution vendors.
• Develop and implement automated anomaly detection and validation processes to data quality and accuracy.
• Understand marketing performance metrics (e.g., impressions, clicks, conversions) and their correlation with KPIs like quote starts, completes, and policy binds.
• Build and drive a productive relationship with DSP vendors to develop solutions that meet State Farm’s business goals
• Leverage project management skills to meet objectives within necessary timelines

• Advanced proficiency managing complex data sources, including ETL across multiple sources and intense data verification
• SQL expertise
• Deep understanding of digital marketing technologies, media channels (search, email, direct mail, etc.), and their respective performance metrics.
• Knowledge of media agency operations, including campaign execution and data workflows.
• Strong grasp of incrementality measurement and attribution principles.
• Strong project management and prioritization experience
• Familiarity with incremental attribution modeling (marketing mix modeling and multi-touch attribution)
• Knowledge of Ad/MarTech concepts and technologies
• Top-shelf communication and relationship building across multiple levels, including executive

Education

• B.A. or B.S. in a quantitative field (marketing, business analytics, economics, computer science, finance, etc.) preferred

Experience

• 3 years of industry experience as Marketing technology / attribution / data expert

Because work-life-balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $95,800 - $121,900
  • Starting salary will be based on skills, background, and experience
  • High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $105,380 - $134,090
Application deadline is expected to close on 03/06/2025. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $119,750 - $152,375
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives

For more details, visit our benefits summary page.

Salary : $95,800 - $121,900