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Assistant Athletic Director for External Affairs

State of South Carolina
York, SC Contractor
POSTED ON 2/1/2025
AVAILABLE BEFORE 3/2/2025
Job Responsibilities

Reporting to the Director of Intercollegiate Athletics, the Assistant Athletic Director for External Affairs is responsible for managing day-to-day operations and generating revenue through corporate partnerships, ticket sales, marketing, fundraising, and Name, Image and Likeness (NIL) opportunities.

  • Cultivates and maintains relationships with local, regional and national partners to increase visibility and awareness of Winthrop Athletics and meet sales and marketing goals.
  • Maintains accurate records of sales and marketing calls/visits and related travel expenses and submits requests for reimbursement in a timely fashion and in accordance with applicable university and division policies and procedures.
  • Executes corporate sponsorship contracts.
  • Coordinates the integration of sponsorship elements into game production and promotions to ensure fulfillment and sponsor satisfaction.
  • Develops strategies in collaboration with other members of the Athletics staff to increase revenue, strengthen brand presence and enhance the fan experience.
  • Works collaboratively with University Advancement staff to solicit annual fund-level gifts and supports fundraising events and initiatives.
  • Provides Eagle Club oversight related to managing donors, setting goals and objectives, and seeking new opportunities, including planning, organizing and executing new events.
  • Serves as liaison between the Athletics marketing and revenue generation teams to maximize the fan and donor experience and drive revenue.
  • Implements advertising plans to increase awareness for all sports through print and electronic media, outdoor advertising, web content, community partners and social media.

Minimum And Additional Requirements

  • Bachelor’s degree.
  • At least three years of professional experience in sales and/or marketing.
  • Working knowledge of fundraising principles and practices.
  • Familiarity with Raiser’s Edge or similar software.
  • Exceptional organizational, customer service, and oral and written communication skills.
  • Ability to exercise sound judgment and discretion in working with confidential information.
  • Ability to effectively coordinate a variety of concurrent responsibilities.
  • Excellent interpersonal skills and the ability to establish and maintain effective working relationships with university employees, donors, corporate partners and the general public.
  • Ability to work successfully in a diverse, fast-paced environment.

Preferred Qualifications

  • Master’s degree.
  • Relevant professional experience in intercollegiate athletics or amateur or professional sports.

Additional Comments

Travel/Overtime Requirements: Occasional after-hours and weekend work.

Telecommuting: Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.

To apply go to https://winthrop.peopleadmin.com/postings/18405 .

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