What are the responsibilities and job description for the Marketing Manager position at State of Utah?
MARKETING MANAGER
The Utah Office of Tourism is seeking a highly-organized and talented Marketing Manager to oversee our advertising campaigns, agency collaborations, and campaign content delivery. This position will work collaboratively with the entire Marketing & Communications team to keep our projects and team organized and aligned to our strategic priorities and goals.
Principal Duties
- Manage marketing campaigns, determine needs, and work with the director to strategically align resources and schedules.
- Optimize communication to streamline workflow and collaboration between internal teams and agencies across all paid channels.
- Owner of project management tools to manage timelines and ensure all deliverables and deadlines are met.
- Assist with the development and deployment of content across paid, earned, shared, and owned media channels.
- Review all campaign assets from agencies and vendors to ensure consistent brand and style is used and alignment with campaign goals.
- Manage campaign and content briefs to ensure standard documentation.
- Summarize and compile campaign analytics and performance data for reporting purposes.
- Regularly present campaign plans and results to the Marketing Committee.
- Lead interagency meetings for both campaign launches and reporting.
- Perform other related duties as assigned.
Ideal Candidate
Competencies
- Strong communication skills for internal and external stakeholders.
- Expert organizational skills and the ability to manage multiple tasks.
- Ability to work in a fast-paced environment with deadlines.
- Attention to detail, understanding of marketing campaigns, and familiarity with project management tools.
- Relationship-building and interpersonal skills.
- Critical thinking and creativity.
Education, Experience, and Training
- A bachelor’s degree with major course work in business, marketing, communications, public relations or related field -OR- an equivalent combination of education, experience and training that would provide the knowledge, skills and abilities required for the successful performance of the essential job duties.
- Minimum of three years of experience directly managing multichannel marketing campaigns.
- Competent using Google Workspace, Asana, Slack, and other communication tools.
Preferred
- Experience working in the tourism industry.
- Knowledge of/experience in government and/or the nonprofit sector.
- Adobe Creative Cloud skills.
The Agency
The Utah Office of Tourism is the tourism marketing agency for the State of Utah. The purpose is to promote responsible domestic and international visitation to Utah’s remarkable travel destinations. The Utah Office of Tourism is an office within the Governor’s Office of Economic Opportunity. We are located in historic Council Hall, right across the street from the State Capitol Building at 300 North State Street in Salt Lake City.
Why You Should Join Our Team
- Become an expert on Utah tourism and discover new adventure interests to explore
- Gain the satisfaction of helping others in their planning to experience Utah and influence continued visitation
- Share information of responsible tourism to help conserve Utah’s natural wonders
- Further develop marketing and communication skills and work with a team of committed members
Job Conditions
- This position is an in-office role with the option to work remotely at least 1 day a week. Potential exceptions or alterations based on business needs may occur.
- This position will primarily use established Utah Office of Tourism communications tools Slack, Asana and Google Apps.
This position operates in a professional business environment.
- Travel requirements: 10%
