What are the responsibilities and job description for the Digital Account Executive position at Steel City Media?
Digital Account Executive
Steel City Media is seeking a motivated and enthusiastic Digital Account Executive to grow our Digital Department. We are looking for a digitally-savvy individual to join the KC team! As a member of the digital sales team, the Digital Account Executive is responsible for driving revenue of campaigns related to digital advertising and marketing. This individual will play a critical role in supporting the digital revenue goals for the company.
Qualifications:
• 1 year(s) of sales experience
• Experience or education in digital marketing, digital media, business, or related field
• Proficient with Microsoft Office programs including Outlook, Word, Excel and PowerPoint
• Excellent written and verbal communications skills, including presentation, organization, interpersonal skills, and the ability to thrive in an atmosphere of innovation
• High level of energy, detailed oriented, analytical and creative minded
Responsibilities:
• Develop client relationships, contact key accounts, develop new business and manage accounts at various stages in the sales cycle
• Provide weekly sales projections, account updates, collections and forecasting of future advertising
• Research, analyze and monitor competitive media for new leads
• Expand local sales in the Kansas City market and beyond by presenting advertisers with ideas relating to digital advertising including but not limited to: Social Media, Email, Programmatic Linear TV (PLTV), Digital Out of Home (DOOH), Search Engine Marketing (SEM), Search Engine Optimization (SEO), CTV/OTT, and emerging technologies.
• Establish and maintain strong relationships with direct advertisers, media buyers and advertising agencies
• Use an omnichannel approach to fulfill the needs of the client
• Manage, monitor and communicate advertising progress to internal and external parties
• Analyze campaign performance and make suggestions for optimization
• Review, approve and ensure all ad orders adhere to creative, technical and legal specifications
• Continue to learn trends, terminology, and standards specific to the digital industry
Steel City Media is an Equal Opportunity Employer. Resumes can be submitted to kcresumes@steelcitymedia.com.