What are the responsibilities and job description for the Marketing Manager position at SteelHead Management?
SteelHead Management is a full-service property management company formed in 2016 to manage multifamily and mixed-use assets owned by the Holladay Corporation and Spy Rock Real Estate Group, both of which are active developers. SteelHead’s team is comprised best-in-class personnel, both at the corporate and site level with a team-first and people-first culture. Steelhead does not manage third-party assets and focuses on NOI and cash flow optimization within a portfolio of owned assets. SteelHead is responsible for managing day-to-day operations for a portfolio of residential, commercial, and mixed-use assets. The property management division manages over 3,000 residential units and 200,000 SF of commercial space in the Richmond, Tidewater, and DC markets.
Job Summary:
We are seeking a talented and motivated professional to join our team as Marketing Manager in Richmond, VA. This is a terrific opportunity to join a growing, fast-paced real estate organization and immediately make an impact. This position will report to the Director of Marketing and Public Relations.
Responsibilities will include:
Qualifications:
Job Summary:
We are seeking a talented and motivated professional to join our team as Marketing Manager in Richmond, VA. This is a terrific opportunity to join a growing, fast-paced real estate organization and immediately make an impact. This position will report to the Director of Marketing and Public Relations.
Responsibilities will include:
- Assist with the production of marketing materials, signage, and collateral
- Process all new signage orders and follow through with the installation
- Assist with creating advertising materials (e.g., rack cards, direct mail campaigns), while maintaining the brand guidelines
- Manage social media user accounts, including Facebook, Instagram, LinkedIn, Yelp, and GMB. (change hours, add images, provide access to new users at site level)
- Monitor the site’s monthly social calendars to ensure and assist with unique, creative, upscale, interactive resident events
- Submit/complete RealPage Platform, Engrain, ILS support tickets as needed
- Weekly Website Audits & Corrections
- Weekly Prospect Phone Audits (send to RB any concerns)
- Monitor and Send Concerning Reviews to RB
- Weekly Report for SHM Portfolio
- Update/Maintain Portfolio G5 websites (property specials, employee changes, bios, site hours of operation, new local advantage members, images, etc.)
- Stay current on social updates, platform changes, stats, strategies, etc., and share when appropriate
- Employee Headshots & Update Websites w/ New Images
- Employee Spotlight, Birthday Spotlight, Anniversary Spotlight, and Post to Social Media
- Other duties as assigned
Qualifications:
- Bachelors degree, or equivalent combination of education and career experience. Minimum of 3 years of demonstrated experience managing multi-channel marketing campaigns
- Knowledge of marketing channels and best practices, including Google Ads, social media platforms, email marketing platforms, search engine optimization, and traditional media
- Experience in multifamily industry, or related industries is preferred, but not required. We encourage you to demonstrate how your unique mix of marketing skills is the perfect fit
- Proven ability to develop collaborative relationships with and support corporate and regional teams
- Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
- Exceptional project management, time management, and organizational skills
- Exceptional oral and written communication skills
- Strategic, analytical, and creative thinking skills, with the ability to use data to inform decisions
- Proficiency in Microsoft Office
- 4-Weeks Paid Time Off
- 10 paid Holidays
- Medical
- Dental
- Vision
- Company Paid Life Insurance
- FSA
- 401k
- Cell Phone Allowance
- Opportunity for Growth
- Strength of Purpose
- Gratitude and Grace
- Collaboration and Communication
- Relentless Pursuit of Excellence
- Uncompromising Honesty
- Trusting In Each Other and Ourselves
- Spirit of Accountability & Self-Improvement
- Innovation
- Results
- Enjoying the Ride!
