What are the responsibilities and job description for the Marketing Analyst - Automotive position at Stefanini Group?
Market & Customer Analyst (Automotive Industry)
Greensboro, NC (Onsite)
Long-term position (1 year)
Do you want to be part of Strategic Product Planning, a global organization, with a focused responsibility to navigate the transformation of The Company? Do you want to be part of developing your own role and the area of Market Intelligence? Then we might be the perfect fit!
Who are we?
- At Strategic Product Planning, we work with our products from a global strategic level. Through our industry knowledge, we leverage holistic thinking towards a visionary Product and Service offer. We deliver product plans, regulation forecasts, prepare strategic partnerships and strategies for key features. Our team is brave and inclusive, and we are passionate about inspiring the organization towards the future. We support The Company ambition to be in the lead in the transformation towards 100% fossil free in 2040.
- Within the Strategic Product Planning organization, the Portfolio/Market Intelligence team is a proactive central hub of market intelligence, supporting Strategic Product Planning and The Company's strategic decisions with actionable insights, reliable facts, and forward-looking intelligence. We build market, customer, competitive and technology insights.
- We are now strengthening the Portfolio/Market Intelligence team with Market & Customer Analyst.
What is the position?
- The Market & Customer Analyst position is in Greensboro, NC, and is part of a global team located in Europe and in the US that supports all the Group's truck brands and product plans.
- Key responsibilities:
- Lead customer surveys and market research activities focused on the North American market.
- Collaborate with internal stakeholders to define research objectives and coordinate with market research suppliers to execute surveys.
- Conduct regular surveys with truck drivers and fleet owners, covering topics such as the Group's truck products, technologies, and business strategies.
- Analyze industry trends, evolving technologies, and the competitive landscape as part of research efforts.
- Contribute insights to support other Company's markets beyond North America.
- Deliver actionable insights into product performance, customer preferences, behaviors, and future needs.
- Partner with Strategic Product Planners to incorporate market intelligence into long-term product plans.
Who are you?
- You have excellent analytical skills and the ability to synthesize and communicate complex interactions. You have effective communication and story-telling skills and have experience in adapting your communication to the audience. Patience and rigor are also part of your strengths.
- You can collaborate effectively with others and have considerable experience on taking the lead on complex tasks or working groups.
- You have a background in market research and survey methodology. You also have experience in analyzing customer data and deriving meaningful insights.
- Knowledge in the heavy truck and/or automotive markets and customer behavior is a definite asset.
- You hold a bachelor's or master's degree in relevant fields.
Salary : $45 - $49
