Digital Dealer - Director of Program Management

The Digital Dealer – Director of Program Management role is focused on managing the overall Digital Dealer Program in conjunction with the Agency of Record employed to provide consulting services for the purpose of driving retail sales.

The objectives of the Dealer Digital program are to support dealers in the following areas:

• Websites
• Traffic Drivers
• Lead Generation
• Lead Management
• Program Dashboards and Analytics
• Fixed Operations
• Commercial Vehicles
• CPOV
• CRM
• General Digital Support
• Online Retail Tools/Product Offerings
• Alignment with Tier 1 and 2
  
  

This position will work across Brands, Sales, Agencies, Media, and the Data and Analytics teams to coordinate all efforts to improve core Digital Dealer KPI’s which include Lead Volumes, Close Rates, Digital Contribution to Retail Sales, Website Traffic and Conversions, Program Spend and Participation.

Key Responsibilities

• Support the growth of sales and market share by engaging with existing vendors
• Investigate new opportunities/vendors with the goal of evolving in a dynamic medium
• Manage the existing suite of digital products and services for dealers
• Continually investigate the opportunities to improve the customer experience
• Facilitate the efficient flow of information and data necessary to prepare executive level reporting and insights
• Budget responsibility
• Assist in establishing and enforcing Dealer Digital program rules
• Work with dealers to address dealer needs and ensure consistent, optimized customers experiences across tiers
  
  

Basic Qualifications

• Bachelors degree
• 10 years’ experience working in marketing, with experience in Automotive Retail and multi-channel executions
• Experience leading teams of various sizes
• Understanding of Automotive Retail and an ability to connect strategic goals with key marketing levers to drive traffic
• Commercial experience with a focus in online retail marketing & customer experience strategies to key performance metrics
• Understanding of online retail tools to include, but not limited to, chat, social and reputation management, and trade-in, and how they are utilized within dealer processes
• Deep understanding of and experience working in a data-driven, agile manner
• Demonstrated ability to work with cross-functional teams and coordinating a variety of resources to ensure delivery of a project
• Experience in being a change agent, with the ability to drive change within the Marketing, Sales & dealer organizations
• Experience managing budgets
  
  

Preferred Qualifications

• MBA