What are the responsibilities and job description for the Head of Product Marketing position at Step Mobile?
Role
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.
Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing and lifecycle marketing function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z.
Responsibilities
- Lead go-to-market strategy, planning, and launches for the entire portfolio : core banking, credit, rewards, lending, and investing
- Develop and lead a full-funnel lifecycle marketing perspective from top-of-funnel awareness through ongoing engagement and retention
- Partner with the broader marketing team to execute campaigns that drive new signups, expansion, and / or product adoption
- Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
- Effectively partner with product, design, customer support, engineering, and other company functions while focusing on down-funnel conversion and retention
- Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings
- Build and coach a small team of lifecycle marketers; lead with a passion for learning and development
About You
Core technologies we use :
J-18808-Ljbffr
