Demo

Go to Market Strategy Manager

Stepful
New York, NY Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

About Stepful

Stepful partners with healthcare institutions to build talent pipelines and career pathways. We are reimagining allied healthcare training with a digital-first environment for student cohorts that prepare job-ready graduates five times faster, at a fraction of the cost. Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions. Stepful is backed by Y Combinator, Reach Capital and AlleyCorp and recently closed a round led by Oak HC / FT.

The Role

As the Go to Market Strategy Manager, you will sit under the Learning team at Stepful. You will lead the launch of new programs as we continue to scale and develop meaningful learning outcomes for our students. You will be responsible for everything related to new program launches, including the strategic development, testing / validation, execution and partnership development. If you're excited about launching a program from 0 to 1 and experimenting quickly, this is the ideal role for you!

What You'll Do

  • Drive the strategy and execution plan for launching new educational programs, from market analysis through to successful market entry.
  • Conduct comprehensive market research to identify opportunities for new programs and validate demand. Utilize insights to inform program development and positioning strategies.
  • Own and achieve the student success metrics for new programs, including learning outcomes, student certification, and satisfaction rates.
  • Work closely with health facility partners to ensure students are having a meaningful clinical experience.
  • Work cross-functionally with our product, learning, and engineering teams to provide visibility into new program launches and help inform their roadmaps.
  • Establish and monitor key performance indicators for program launches, making data-driven decisions to optimize strategy and execution.

This Job Is For You If

  • You have 5 years of consulting or business operations experience in a direct-to-consumer startup, preferably in an edtech or healthcare environment
  • You are highly analytical, can monitor metrics, and successfully develop action plans to meet business goals.
  • You're scrappy and love thinking outside the box
  • You are willing to do whatever it takes to get the job done successfully
  • You aren't afraid to get your hands dirty
  • You learn quickly through experimentation
  • You thrive in a fast-paced, ambiguous environment
  • Bonus Points If

  • You worked in healthcare or edtech
  • You worked at a startup
  • You've supported adult learners online
  • You have an MBA and / or Masters in Education
  • At Stepful, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

    If you are driven by the challenge of launching transformative educational programs and eager to lead our go-to-market strategies, we would love to hear from you.

    Base salary : $120K - $160K

    Equity : 0.02% - 0.04%

    Salary : $120,000 - $160,000

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