What are the responsibilities and job description for the Storable is hiring: Paid Media Analyst in Austin position at Storable?
Paid Media Analyst
As a Paid Media Analyst, you will be instrumental in supporting our Growth Marketing (GM) team’s mission to drive paid traffic and enhance our brands visibility while meeting ROAS (Return on Ad Spend) targets. We are looking for a self-starter to work alongside our Paid Media Manager, where your keen analytical skills will be essential as you delve into Google and Bing (search, display, video, PMAX, discovery), Meta, programmatic, lifecycle marketing (email, retargeting), and new channel opportunities.
You'll play a vital role in ensuring our campaigns are optimized through testing, data analysis and campaign management, helping us generate demand and traffic and attract a larger, quality audience to our marketplace properties (sparefoot.com, storage.com, selfstorage.com).
Campaign Setup & Management
- Assist in the setup and management of paid media campaigns across various platforms (Google, Bing, Meta, etc.).
- Implement campaign targeting, bidding strategies, and ad creatives (including ordering creative and writing ad copy).
- Conduct keyword and audience research for targeting and optimization.
- Assist with procedures such as search query mining, bid modifier adjustments, refining keywords, campaign restructure, bidding and budget optimization to maximize return.
- Execute and monitor A / B testing in campaigns and on landing pages in partnership with our product team.
Campaign Performance Tracking
What you will need :
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